Through its Facebook page, Chevrolet is able to address customer discontent and service related issues proactively. As a result, Action Response Time (ART) to consumer queries stands at about 1.5 hrs with response rate being consistent at 80 – 85%. Chevrolet India aspires to answer customer queries on FB through active engagement (AE) with its growing fans.
Consumer research findings points to Social Media Marketing being the need of the hour. Chevrolet gauges the response has been encouraging in terms of gathering added leads for more business.
The automaker has been busy online connecting and gathering brand feedback apart from hosting activities that fuel existing and potential customer participation online. Notable activities through 2014 thus far include football fans making the most of the Manchester United Trophy Tour in January 2014.
During Auto Expo in Feb, the Button Buddy Application and Auto Expo virtual tour helped reach out to more enthusiasts. Ongoing Chevrolet Fast Moves has helped notify online fans about Chevrolet’s activity schedule across cities and eventually leads to the Manchester United jersey reveal on 7th July. To celebrate the day and commemorate the 2014/2015 Manchester United kit unveiling, Chevrolet India will launch Manchester United special editions of Chevrolet SAIL U-VA and Beat.
Chevrolet’s involvement with Manchester United surely works in a positive manner by adding a new group of feisty fans into its realm. For Chevrolet India, this is turning into a year wherein football related activities have been higher than ever before.