Chevrolet India reveals Super Red Manchester United Beat
Selling cars hasn’t been easy for all manufacturers operating in India these past few months, and a bleak economy hasn’t helped in any way. The need of the hours is a growth oriented budget that focuses on manufacturing for economic stability.
General Motors India sold 5,172 vehicles in June 2014. When compared to 6,575 units sold in June 2013, this equates to 21.3% sales decline. This includes 1,776 units of Beat, 1,249 units of Tavera and 987 units of Chevrolet Enjoy.
P. Balendran, Vice President, General Motors India laments that customer sentiment will remain negative despite price reduction as a result of extension of excise duty concession till 2014 end.
Present market situation points to challenging times continuing as economic conditions haven’t improved. Market buoyancy is amiss with no sustained market upturn in sight until the new government devises a growth oriented budget that fuels overall economy. A short term market turnaround isn’t expected.
Damp ground or not, here’s one reason to bounce. General Motors’ sponsorship deal with Manchester United was reason enough for plenty of excitement in India this week to keep spirits up in the backdrop of the greatest football event ever every 4 years. General Motors India celebrated Manchester United’s home shirt debut, alongwith launching Chevrolet Beat and SAIL Hatchback Manchester United Limited Editions in the company of former player, Mikael Silvestre. Both variants of specially designed club cars are available at a price of Rs 69,000 over stock cars at dealerships.