Chevrolet “What Do You #PlayFor?” goes to 35th Bangkok International Motor Show 2014
Chevrolet Thailand wants to know “What Do You #PlayFor?” Is it a shot at winning Manchester United souvenirs, or to show support for the One World Futbol Project? Or is it a chance to test drive one of the latest Chevrolet models, or buy one for a great price? Chevrolet offers all of this and more at the 35th Bangkok International Motor Show 2014.
Kick a goal, win some swag: Visitors at Chevrolet’s Motor Show stand also can experience the “What Do You #PlayFor?” dribble skill corner where customers can use their football skills to win Manchester United souvenirs. “What Do You #PlayFor?” is Chevrolet’s new global campaign to inspire and bring football fans closer to the sport than ever while making a lasting impact in places where play is most needed through its partnership with One World Futbol Project.
Chevrolet partnered with OWFP in May 2012 to bring the joy of football and play to youths around the world. As the founding sponsor of OWFP, Chevrolet made a three-year commitment to donate 1.5 million OWF balls to children around the world. To accommodate this effort, Chevrolet is working with OWFP and a growing network of organizations serving youth and children in disadvantaged communities worldwide.