Cooper partners with FIA World Rallycross Championship as tyre supplier

Cooper Tire Europe has signed a three-year agreement with the FIA World Rallycross Championship to supply tyres to drivers on all 12 rounds of the all-action Championship. World RX promoted by IMG Motorsport will in this season see former Formula One World Champion, Jacques Villeneuve participating.

Cooper, and sister brand – Avon Tyres is a preferred rallycross tyre choice globally having supplied tyres to European Rallycross Champions for the past two decades. Avon Tyres is also exclusive tyre supplier to the French Rallycross Championship.

2014_World_RXMartin Anayi, Managing Director of FIA World Rallycross Championship for IMG Motorsport, welcomed the Championship’s newest partnership: “We’re extremely excited about the inaugural World RX season and we’re thrilled to have Cooper on board for the next three years,” he explained.

Anayi added: “Cooper has a very long and extremely successful history in the rallycross arena and it’s undoubtedly the tyre of choice for the vast majority of competitors. Ultimately, it is a result of these qualities that we and the FIA have selected Cooper as our exclusive tyre supplier for the next three seasons.”

Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, added: “Rallycross is a very demanding sport which provides unique challenges. For competitors to tackle the changing surfaces, from tarmac to gravel, they need a tyre which is capable of handling both rough and smooth surfaces. Meeting this unique challenge is something that Cooper excels at and particularly prides itself on. We’re very much looking forward to being part of the FIA World Rallycross Championship and this new chapter of rallycross history.”