16 models or Fiat 500 Abarth Cabrio

FIAT unveiled a print ad ‘Body Paint’ in this year’s annual ESPN The Magazine’s Body Issue. The artwork featured features more than a dozen female artists, models and contortionists who recreated the Fiat 500 Abarth Cabrio image.

Fiat 500 Abarth Cabrio (3)“‘Body Paint’ allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.

“Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”

Fiat 500 Abarth Cabrio (1)

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