16 models or Fiat 500 Abarth Cabrio
FIAT unveiled a print ad ‘Body Paint’ in this year’s annual ESPN The Magazine’s Body Issue. The artwork featured features more than a dozen female artists, models and contortionists who recreated the Fiat 500 Abarth Cabrio image.
“Our ideal execution is when a client creates an ad that works so well within the context of our environment,” said Eric Johnson, ESPN executive vice president, multimedia sales. “Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.”
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