16 models or Fiat 500 Abarth Cabrio
FIAT unveiled a print ad ‘Body Paint’ in this year‚Äôs annual ESPN The Magazine‚Äôs Body Issue. The artwork featured features more than a dozen female artists, models and contortionists who recreated the Fiat 500 Abarth Cabrio image.
‚Äú‚ÄėBody Paint‚Äô allowed us to take part in a unique collaboration with a multinational sports company that connects the FIAT brand with sports and car enthusiasts across the globe,‚ÄĚ said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand.
‚ÄúOur ideal execution is when a client creates an ad that works so well within the context of our environment,‚ÄĚ said Eric Johnson, ESPN executive vice president, multimedia sales. ‚ÄúNot only is this a creative win, it thematically ties in perfectly with ESPN The Magazine‚Äôs annual Body Issue.‚ÄĚ