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Cross Roads India Assistance and Automobile Association of Upper India strategic tie up

Mr. TK. Malhotra President AAUI and Mr. Harish Lakhera CEO , CRIA with the Cross Roads India Assistances RSA Service Fleet. Mr. Lalit Parmar COO, CRIA  (In grey tie) - 1

Cross Road India Assistance, a leading round the clock and year round, emergence roadside assistance back up service provider has entered into an alliance with Automobile Association of Upper India (AAUI).

Mr. TK. Malhotra President AAUI and Mr. Harish Lakhera CEO , CRIA with the Cross Roads India Assistances RSA Service Fleet. Mr. Lalit Parmar COO, CRIA  (In grey tie) - 1Cross Roads will be operating and managing this exclusive call center for customers of AAUI’s select range of clients and will provide them with preferential treatment in areas of road side assistance and ensuring road safety to all members of the organization.

By providing these services, the alliance of both Cross Roads India Assistance and AAUI will be further strengthened while delivering better customer experiences to all members.
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The company will offer front and back end service support to AAUI members and take care of all breakdown services besides managing service website for AAUI.

Cross Roads India Assistance is currently present in 23 cities catering to the needs of close to 4.5 lakh customers in the country while they offer services to 1,100 motorists on a daily basis. The company assists customers in case vehicles run out of fuel, lower battery charge or in case of flat tyres or when keys are accidently locked inside vehicles. These providers charge members an annual fee of INR 699. They have extensive plans to increase their presence to 30 cities and augment fleet of service vehicles from a current 150 to 300 by the end of 2014 for which they have set aside investment of INR 30 crores.

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email - pearl@rushlane.com

 
 

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