Cross Roads India Assistance and Automobile Association of Upper India strategic tie up

Cross Road India Assistance, a leading round the clock and year round, emergence roadside assistance back up service provider has entered into an alliance with Automobile Association of Upper India (AAUI).

Mr. TK. Malhotra President AAUI and Mr. Harish Lakhera CEO , CRIA with the Cross Roads India Assistances RSA Service Fleet. Mr. Lalit Parmar COO, CRIA  (In grey tie) - 1Cross Roads will be operating and managing this exclusive call center for customers of AAUI’s select range of clients and will provide them with preferential treatment in areas of road side assistance and ensuring road safety to all members of the organization.

By providing these services, the alliance of both Cross Roads India Assistance and AAUI will be further strengthened while delivering better customer experiences to all members.

Photo Gallery (5 images)
Mr.-TK.-Malhotra-President-AAUI-and-Mr.-Harish-Lakhera-CEO-CRIA-with-the-Cross-Roads-India-Assistances-RSA-Service-Fleet.-Mr.-Lalit-Parmar-COO-CRIA-In-grey-tie-1-150x150.jpg
Mr.-TK.-Malhotra-President-AAUI-and-Mr.-Harish-Lakhera-CEO-CRIA-flagging-off-the-Cross-Roads-RSA-Fleet-in-New-Delhi-150x150.jpg
Mr.-TK.-Malhotra-President-AAUI-and-Mr.-Harish-Lakhera-CEO-CRIA-with-the-Cross-Roads-India-Assistances-RSA-Service-Fleet.-Mr.-Lalit-Parmar-COO-CRIA-In-grey-tie-150x150.jpg
Mr.-TK.-Malhotra-President-AAUI-and-Mr.-Harish-Lakhera-CEO-CRIA-sign-the-MoU-for-Strategic-Partnership.-Mr.-Lalit-Parmar-COO-CRIA-in-the-centre-150x150.jpg
Mr.-TK.-Malhotra-President-AAUI-and-Mr.-Harish-Lakhera-CEO-CRIA-flagging-off-the-Cross-Roads-RSA-Crane-in-New-Delhi.-Lalit-Parmar-COO-CRIA-in-Grey-Tie-150x150.jpg

The company will offer front and back end service support to AAUI members and take care of all breakdown services besides managing service website for AAUI.

Cross Roads India Assistance is currently present in 23 cities catering to the needs of close to 4.5 lakh customers in the country while they offer services to 1,100 motorists on a daily basis. The company assists customers in case vehicles run out of fuel, lower battery charge or in case of flat tyres or when keys are accidently locked inside vehicles. These providers charge members an annual fee of INR 699. They have extensive plans to increase their presence to 30 cities and augment fleet of service vehicles from a current 150 to 300 by the end of 2014 for which they have set aside investment of INR 30 crores.