The period January to December 2012 proved to be highly noteworthy for Daimler. The company saw its best sales and revenue figures for the Group and Mercedes Benz Cars throughout the year. Net profits stood at €6.5 billion during the period, as against €9.0 billion in same 12 month period of the previous year. These figures were particularly remarkable, considering the present dire economic situation across the globe.
Daimler also undertook a number of pioneering investments during 2012. The company did not reach their own targets where earnings and profitability were concerned but are looking ahead at the future to achieve these aims. They have implemented stringent steps to be taken by all divisions of the group to enhance efficiency.
The company now looks ahead at 2013 with renewed interest. The company plans on having a younger model line-up. Daimler Trucks will also benefit from the launch of Euro VI rollout in Europe, while the company will benefit from improved business model and better potential in China. Daimler has made an investment in their BharatBenz India plant where the production began in mid-2012. BharatBenz’ truck range expansion will see 17 models in the 6 to 49 metric tons weight range by 2014, with emphasis on expanding their service network.