Daimler BharatBenz 4 new trucks launch: LIVE coverage

Daimler India Commercial Vehicles will launch 4 new trucks today under their BharatBenz brand. These new trucks are modern trucks that offer superior value backed by ‘industry-first’ pro-active value offerings, says Daimler. You can find out more, as Rush Lane is at the venue, and you can follow our LIVE coverage where we will share bit by bit updates and images, straight from the launch venue in Mumbai.

Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV will produce light, medium and heavy-duty commercial vehicles for the Indian volume market, under the brand name – BharatBenz. BharatBenz stands for Indian engineering with German DNA. The products have been engineered to serve all major customer segments, from owner-drivers up to large fleet operators. The efficiency of BharatBenz trucks is an optimal fit for customers keen on efficiency, a low Total Cost of Ownership over the life-cycle and highest profit potential for their businesses. The state-of-the-art production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares). It includes a modern test track designed to simulate Indian conditions – making it one of its kind in Asia. DICV has a total dedicated investment of over INR 4400 crs (approximately €700 million).

PrintThe Company also handles Production, Marketing, Sales and After Sales of Mercedes-Benz Actros Trucks in India. Mercedes-Benz Trucks with the Brand Promise “Trucks you can Trust” are renowned world-wide for their reliability and efficiency under most extreme operating conditions, as well. These trucks also offer the best that Truck Technology has to offer. The Daimler Bus division in India was merged with DICV in April 2013. In May 2013, a new range of FUSO trucks were launched as part of Daimler’s ‘Trucks Asia’ strategy. Sustainability being a core of Daimler’s corporate culture, DICV will focus on creating efficient, reliable and ecologically

Today’s launch event of the new Daimler BharatBenz trucks will be hosted by Mr. Marc Llistosella, Managing Director and CEO DICV.

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Closing LIVE thread now. Thank you for following @rushlane

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Image gallery of the new trucks #DICV #BharatBenz #truckonomics

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#DICV #BharatBenz #truckonomics – But that’s cause products are newly launched and they aren’t yet present in all Indian markets

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#DICV #BharatBenz #truckonomics – In 4 locations in India market share in 25%

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#DICV #BharatBenz #truckonomics – Only 1 of dicv competitors is making profits, the others are selling in discount and incurring losses, and screwing with reselling value

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By 2018 50,000 trucks will be produced by #DICV #BharatBenz #truckonomics

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#DICV #BharatBenz #truckonomics – we already have plans in place for this year and next

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#DICV #BharatBenz #truckonomics – Of the initial Rs 4400 crore investment most has been used and new will come

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#DICV #BharatBenz #truckonomics – They don’t feel the crisis

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Mr. Marc Llistosella, Managing Director and CEO DICV interacting with media #DICV #BharatBenz #truckonomics

Mr. Marc Llistosella, Managing Director and CEO DICV interacting with media #DICV #BharatBenz #truckonomics

Mr. Marc Llistosella, Managing Director and CEO DICV interacting with media #DICV #BharatBenz #truckonomics

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#DICV #BharatBenz #truckonomics are yet to reveal price of the new trucks

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#DICV #BharatBenz #truckonomics – Price of new trucks will be competitive, but it will be a bit of a premium which is reasonable

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#DICV #BharatBenz #truckonomics – Competitors now have stock of 50,000 trucks due to slow down. we only 2 weeks

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First images of the new truck #DICV #BharatBenz #truckonomics

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#DICV #BharatBenz #truckonomics -Superior aftersales, Openness to listen to customers,Don’t fight customers, Superior after sales training

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#DICV #BharatBenz #truckonomics – Reasonable business with long term partners is what we look at

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#DICV #BharatBenz #truckonomics Captive financing with best insurance coverage

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#DICV #BharatBenz #truckonomics replace hit and run and discount selling with value selling

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#DICV #BharatBenz #truckonomics – 1st class dealership experience, At ground level dealer is a company rep, So they choose the best

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Next truck launch in April 2014 – #DICV #BharatBenz

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Ground breaking ceremony on 6th March for front and rear engine buses – #DICV #BharatBenz

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Dealers need to have clear understanding of market – #DICV #BharatBenz

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Numbers are little smaller than they expected because of weak market, But we are on track – #DICV #BharatBenz

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We dont copy others. Daimler India is fully in track With business plan – #DICV #BharatBenz

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We don’t aspire to stay here on 4th, we are frontrunners – #DICV #BharatBenz

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even then, we are 4th placed currently in the industry, within 15 months sold 7500 trucks #DICV #BharatBenz

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Major truck discounts are being offered by competitors to increase sales, we dont offer any – #DICV #BharatBenz

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Sales volume has decreased by 38%, Some segments uptown 60% – #DICV #BharatBenz

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Unfavourable tax policies, Political paralysis, Coal blocks on hold (It takes years to clear up), Stagnation – #DICV #BharatBenz

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Some of the problems are homemade – #DICV #BharatBenz

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Fuel prices us heavily subsidised, Exchange rate weak, Interest rates high, Rupee depreciates, All this weakens sentiment further – #DICV #BharatBenz

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Industrial output/manufacturing is low, Negative trade balance us magnifying problem further in India #DICV #BharatBenz

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India is in a slowdown it has not experienced in 10 years #DICV #BharatBenz

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Germany too strong within a weak Europe #DICV #BharatBenz

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Speaking about current global scenario #DICV #BharatBenz says Brazil Japan have done well, NAFTA region strong (market leader currently)

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#DICV #BharatBenz CEO says that they have raised the bar in trucking in India, fulfilling promise they made 2 years ago shows, Bharatbenz commitment to India

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more info on the 4928 (6×4) #DICV #BharatBenz

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Mr. Marc Llistosella, Managing Director and CEO #DICV #BharatBenz addressing media

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All you need to know on the new #DICV #BharatBenz 3128 Mining Tipper

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spec sheet of all four models #DICV #BharatBenz

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All 4 models that are launched today, will be available at their dealerships from today itself #DICV #BharatBenz

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#DICV #BharatBenz is now present in all major segments of Medium and Heavy duty trucking @Daimler_News

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With today’s launches included, #DICV #BharatBenz will now cover segments from 9 – 49 tonnes

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#DICV #BharatBenz will launch more new products in 2014/15

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Today, #DICV #BharatBenz will launch 3 tractor models – 4023TT, 4028TT, 4928TT and 1 construction mining model – 3128CM

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#DICV #BharatBenz has already initiated first wave of exports to 15 countries from their India plant. @Daimler_News

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#DICV #BharatBenz has an established network of 75 state of the art facilities in India

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#DICV #BharatBenz sold 7,500 trucks since launch in 2012, without offering any discount. @Daimler_News

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Two more heavy duty trucks were added to their line-up in 2013 – 2528 and 3128 #DICV #BharatBenz

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In May 2013 #DICV #BharatBenz launched Made in India trucks under the #FUSO brand for Export

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Feb 2013 #DICV #BharatBenz launched medium duty trucks

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#DICV #BharatBenz started their journey back in Sep 2012 with launch of 3 heavy duty trucks – 2523R, 2523C, and 3123C

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Photo of #DICV #BharatBenz India plant in Chennai @Daimler_News

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#DICV will launch 3 tractor models and 1 construction mining model in India today. #BharatBenz @Daimler_News