Daimler India launch Fuso trucks in Zimbabwe
Daimler India Commercial Vehicles Pvt. Ltd. (DICV) and Mitsubishi Fuso Truck and Bus Corporation, Japan (MFTBC) has now launched DICV-made trucks in Zimbabwe. This is the 4th African market since exports began in May 2013. As part of Asia Business Model, of the first 15 export markets for DICV, Zimbabwe is a potential market in Africa.
DICV trucks will be sold through ZIMOCO, an authorized local distributor in Zimbabwe. Kenya, Sri Lanka, Zambia and Tanzania are business markets for DICV trucks, and more markets in Africa and Asia will follow. Daimler India Commercial Vehicles Oragadam plant manufactures 5 FUSO truck models across Medium/Heavy-duty (25 – 49 tonnes referred to as ‘FJ’, ‘FO’ & ‘FZ’) and Light/Medium-duty (9 – 16 tonnes referred to as ‘FA’ & ‘FI’).
Fuel-efficient Fuso trucks cater to growth markets, and are strengthening the company’s leading presence in Africa. FUSO’s strong growth potential in Africa is noted. With presence in over 35 African markets, Q1 2014 sales almost doubled to 2,000 units over Q1 2013.
With a clear view on the growth potential in Africa, FUSO is in preparation to continuously add further markets to its strong market presence. Daimler Trucks Asia expects to gain additional growth momentum in the future markets on top of the current existing markets from its new Asia Business Model introduced in 2013. The new business model creates synergies by bundling the strengths of the Japan-based Mitsubishi Fuso Truck and Bus Corp. (MFTBC) and Daimler India Commercial Vehicles (DICV) under the Umbrella of Daimler Trucks Asia.