Daimler India’s BharatBenz sells 6000 trucks by November 2013 (YTD)

2013 has been difficult for the Indian truck market with almost 30% sales decline until November end. Despite an economic downturn, Indian Daimler Trucks brand, BharatBenz, which has only just set shop has climbed to 4th spot in India’s medium-duty and heavy-duty truck segment.

With about 6,000 BharatBenz vehicles sold by November end, BharatBenz has introduced new models at a steady pace since it began selling here in late September 2012. In all, there will be 17 BharatBenz models in India this year.

Daimler-Trucks-celebrates-first-production-anniversary-in-IndiaWith its Asia Business Model introduced in 2013, Daimler Trucks expects to gain additional growth momentum in future markets as well as existing ones. It allows Daimler Trucks Asia to leverage the potential created by interlinking Japan-based Mitsubishi Fuso Truck and Bus Corp. (MFTBC) with Daimler India Commercial Vehicles (DICV).

Through MFTBC and DICV cooperation, which initially encompasses units for product development, production, and procurement, Daimler Trucks Asia is using the strengths of both companies. Back in May 2013 production of 5 new FUSO models started in Chennai, India for export to markets in Asia and Africa. Deliveries to Zambia, Kenya and Sri Lanka have been undertaken. By 2020 Daimler Trucks Asia plans to sell 290,000 vehicles globally each year.