Daimler unveils four new BharatBenz trucks for India
Daimler India Commercial Vehicles (DICV) has just launched four new trucks for India.These include three tractors and one tipper and are all in a range of 9 to 49 tonnes in the medium and heavy duty segment. Each of these products have been built to suit their customers, right from owner driven to cater to fleet operators in the country and are to be produced from the company state of the art facility in Oragadam near Chennai.
The new models from DICV will be for domestic markets while they will also be exported to emerging markets as per company sources. The three tractor trailer models include BharatBenz 4023, 4028 and 4928 besides a construction mining model â€“ 3128. Launched in Mumbai today, the trucks will also be exported to fifteen countries which will also include Kenya, Tanzania and Malaysia.
Excerpts from the LIVE launch event
#DICV #BharatBenz sold 7,500 trucks since launch in 2012, without offering any discount.
#DICV #BharatBenz has an established network of 75 state of the art facilities in India
With todayâ€™s launches included, #DICV #BharatBenz will now cover segments from 9 â€“ 49 tonnes
All 4 models that are launched today, will be available at their dealerships from today itself #DICV #BharatBenz
#DICV #BharatBenz CEO says that they have raised the bar in trucking in India, fulfilling promise they made 2 years ago shows, Bharatbenz commitment to India
India is in a slowdown it has not experienced in 10 years #DICV #BharatBenz
Industrial output/manufacturing is low, Negative trade balance us magnifying problem further in India #DICV #BharatBenz
Fuel prices us heavily subsidised, Exchange rate weak, Interest rates high, Rupee depreciates, All this weakens sentiment further â€“ #DICV #BharatBenz
Some of the problems are homemade â€“ #DICV #BharatBenz
Unfavourable tax policies, Political paralysis, Coal blocks on hold (It takes years to clear up), Stagnation â€“ #DICV #BharatBenz
Major truck discounts are being offered by competitors to increase sales, we dont offer any â€“ #DICV #BharatBenz
even then, we are 4th placed currently in the industry, within 15 months sold 7500 trucks #DICV #BharatBenz
Next truck launch in April 2014 â€“ #DICV #BharatBenz
#DICV #BharatBenz #truckonomics â€“ Competitors now have stock of 50,000 trucks due to slow down. we only 2 weeks
By 2018 50,000 trucks will be produced by #DICV #BharatBenz #truckonomics
#DICV #BharatBenz #truckonomics â€“ Only 1 of dicv competitors is making profits, the others are selling in discount and incurring losses, and screwing with reselling value