Datsun Go hatchback production begins: India sales start March 2014
Nissan’s sub-brand Datsun rolled out their first car in the world today, from the Renault-Nissan Alliance plant at Oragadam, Chennai. This also marks the start of production of Datsun Go hatchback for India, which will be soon launched for a price of under Rs 4 lakh.
The production of Datsun Go hatchback will take place at the factory’s ‘Line 2′. The event was marked by the presence of Mr Vincent Cobee, Global Head, Datsun and many local dignitaries, including Thiru P Thangamani, Honorable Minister for Industries, Government of Tamil Nadu, and Masanori Nakano, Honourable Consul General of Japan.
Sales of the new Datsun Go will commence from March 2014. Speaking about the start of production, Mr Cobee says, “From day one we knew that the key to the success of the Datsun brand was that the cars must be developed, engineered and manufactured locally. By working this way, we have an unique insight into customer needs which enables to build a car that meets and even exceeds those expectations.”
Once launched, Datsun Go will enter the entry level hatchback segment and will compete with the likes of Maruti Alto K10 and Hyundai i10. It will be sold from exclusive Datsun dealerships, which will be set at all the existing Nissan India dealerships. Though they will share the same showroom/dealer, Nissan and Datsun dealerships will have separate sales and service team.
Datsun Go hathback is a five-door, FWD with five seats. It gets power from a 1.2l petrol engine. Gearbox is in the form of 5-speed manual transmission. Dimensions of Go stand at 1635 mm wide, 3785 mm long, and 1485 mm high. Following Go hatchback, an MPV and a sedan are expected to be launched over the next few years. Nissan and Datsun together aim to capture 10% market share of Indian auto industry over the next 5 years.