Datsun K2 sketch reveal for Indian auto market and new website, Nissan brings global debut on July 15
World premiere of Datsun brand will be held at Kingdom of Dreams on July 15. This is one major event for Nissan to increase their share in Asia’s third largest auto market and the first Datsun model to make its entry will be a compact hatchback codenamed K2. The vehicle will compete with small cars essentially Maruti Suzuki A Star, Wagon R, Chevrolet Beat, and Hyundai Eon among others. Being a highly competitive segment, Hyundai i10, and Maruti Ritz too will be targeted.
Built on the Micra platform, the vehicle will be seen in emerging auto markets India, Indonesia, Russia, South Africa. With premium styling and will be priced below Rs 4 lakh to stake its position in the compact car market in the country. Besides platform, it will also share the Nissan Micra 1.2 liter three cylinder engine in a different state of tune with possibly a higher fuel economy.
To ensure maximum space, the K2 could sport a bench like seat in the front capable of seating three persons while wheels are pushed out to the maximum adding to extra shoulder room as door structures are pushed outwards as well. The company has extensive plans to compete strongly in Indian auto market.
The company has planned to introduce a multiple vehicles in India with the debut of two hatchbacks expected by mid-2014. The vehicle showcase on 15th July, will be the 1st from Datsun’s future car line up that will launch in 2014. Concentrated on competitive total cost of ownership, local optimized solutions will be at its best.
“Datsun will bring competitive products and services, modern and aspirational, while at the same time reassuring, providing superior value and specifically developed for the emerging and ambitious new Middle Class in high-growth markets. The Datsun cars will be locally developed with the support of Nissan Motor Company engineers and stylists and will be locally produced”, said Vincent Cobee, Head of Datsun.