Datsun on-Do sedan is Go, 1st car rolls out in Russia

Within the framework of the partnership agreement between the Renault-Nissan Alliance, Datsun is taking baby steps globally. To mark production start, Datsun Russia earlier today rolled out the first Datsun on-DO from its AvtoVAZ Russia plant in the presence of company officials and media.

Datsun on-Do productionDatsun on-DO is now available for pre-order in 25 Datsun dealerships and sales will begin in late summer. Last week, Datsun on-Do four-door, five-seat family sedan starting price was announced at 329 000 rubles (loosely equates to Rs 5.75 lakhs).

Datsun Russia debuted on-Do back in April and it’s now available in 3 trim levels – Access, Trust and Dream, and the all new sedan comes with features abound.

Datsun on-Do Russiami-DO hatchback for Russia is also being tested. Nissan in India launched Datsun Go in early 2014, which as of now has averaged 2-2.5k unit sales a month, but June proved dismal at 1,097 units sold. Renault-Nissan Chennai plant has ample capacity to absorb Datsun production, but as it stands, no production line is being stretched.

Nissan India has been working hard on the dealership front since treading on troubled waters in regards to its arrangement with Hover Automotive. The commotion further intensified at the time of Go launch. Marketing strategies are now being put in place to not only increase Nissan dealerships in India but also pave the way for separate Datsun dealerships within 3 years. Datsun Go+ 7 seater MPV is Datsun’s next Indian launch. Through March-June 2014, 7852 units of Datsun Go small cars have been sold in India.

Operation in Indonesia began in may with new Datsun Go+ MPV where it is known as Go Panca +. Panca in Indonesian means 5 while ‘+’ is synonymous to Datsun Go MPV, signifying third row space for passengers or baggage. Datsun Go+MPV is being offered in 5 variants: D, A, A Optional, T, and T Optional at a price between IDR 85 to IDR 103 million (INR 4.27 lakhs to INR 5.17 lakhs).

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