Escorts Farmtrac Heritage tractors South Africa launch

Escorts Limited, pioneer manufacturers and exporters of Agri machines and leaders in tractor manufacture in India have launched their Farmtrac Heritage range of tractors in South Africa. These tractors are on display at the NAMPO 2014 agricultural show being held at NAMPO Park, Welkom, South Africa from 13-16 May 2014.

Escorts Farmtrac Heritage tractorsEscorts range of Farmtrac Heritage tractors received overwhelming attention at the Agritechnica in Hanover last year and has now made their way to South Africa where they are being regaled for their outstanding features, world class technologies and state of the art looks.

These tractors range from 50 HP to 75 HP and include series 6050, 6060 and 6075 each of which are being offered in 2 and 4 wheel drive variants. Slated to be the most fuel efficient tractors in their class, the Farmtrac Heritage Series come in with Indian engineering excellence and world class design while they are competitively priced and suitable for the small farm market.

Escorts Limited is not new to the South African tractor market having served them for the past 15 years along with local partners Dicla Farm and Seeds Pvt. Ltd. The company has an extensive sales and service network across South Africa and Escorts targets 10% of market share by 2020. New age farmers across South Africa will find the Escorts Heritage Series particularly attractive due to its dynamic design and innovative engineering coupled with affordable pricing.

Speaking on the occasion, Mr. Rajesh Kumar, Chief International Business, Escorts Agri Machinery said, “We are delighted to have launched our futuristic Farmtrac Heritage line in South Africa. We believe in innovative engineering to bring about dynamic changes in the farm sector all across the globe and aspire to become the leaders in designing tractors in sub 80 HP segment. South Africa is poised to be a trend setter for other African countries and it is a key market area for us. The new age farmer in South Africa will find the Heritage line extremely alluring”.

Added Mr. Sanjay Kapote, Chief Strategy – International Business, Escorts Agri Machinery, “By launching the Farmtrac Heritage range, Escorts showcases its strong footprint in this segment in South Africa. Looking at the evolving market and customer inclination towards auxiliary category, we are confident that the potential buyers will invest in our tractor. Our machines are a perfect mix of advanced technology and affordable pricing. Going forward we would continue to bring more market apt products that will ensure greater prosperity for farmers in the African region.”