Ettore Bugatti (EB) and Extreme Performance lines new Fall/Winter 2014-15 Collection
The 1st complete Bugatti menswear and accessories collection for Fall/Winter 2014-15 was presented Saturday evening at “The Magic of La Vie en Bleu” event, organized by Bugatti with L’Uomo Vogue. Blue was the theme of “The Magic of La Vie en Bleu” evening that paid tribute to the distinctive color of the Bugatti brand and presented the new collections in a strikingly unique “Blue Carpet” event.
The historic house museum of the 19th century author and poet Alessandro Manzoni was used for the event. L’Uomo Vogue Editor-in-Chief Franca Sozzani and Bugatti Automobiles S.A.S. President Wolfgang Schreiber welcomed guests, including actor Stephen Dorff, Anna Dello Russo, Gaia Trussardi, Dean and Dan Caten, Leonardo Ferragamo, Moncler Chairman Remo Ruffini, President of Italian National Chamber of Fashion Mario Boselli, and model Andre Van Noord among other international guests.
Bugatti collection will be sold on the most important international markets through exclusive Bugatti boutiques – the first of which will be opened in Hong Kong and Beijing within the year, and through flagship stores in world capitals.