The historic house museum of the 19th century author and poet Alessandro Manzoni was used for the event. L’Uomo Vogue Editor-in-Chief Franca Sozzani and Bugatti Automobiles S.A.S. President Wolfgang Schreiber welcomed guests, including actor Stephen Dorff, Anna Dello Russo, Gaia Trussardi, Dean and Dan Caten, Leonardo Ferragamo, Moncler Chairman Remo Ruffini, President of Italian National Chamber of Fashion Mario Boselli, and model Andre Van Noord among other international guests.
Bugatti Collection an expression of luxurious lifestyle of an automobile manufacturer, also represents the brand heritage, and the futuristic vision of its founder, Ettore Bugatti from Italy.
Bugatti collection will be sold on the most important international markets through exclusive Bugatti boutiques – the first of which will be opened in Hong Kong and Beijing within the year, and through flagship stores in world capitals.