EURONICS one of the largest electronic appliances retail stores in Germany has been roped in as the latest sponsor for Mercedes Benz in the DTM event. Announcement of this decision was made at a meeting held on 22nd Jan, 2013.
The EURONICS Mercedes Benz AMG C Coupe sponsor spot will be seen during the 2013 DTM racing season. DTM racing season begins on 5th May and will see the EURONICS Mercedes Benz AMG C Coupe showcasing the brand on an international podium. Spokesman for EURONICS said that just as Mercedes Benz is hell bent on providing performance and quality mobility options for its customers, EURONICS too believes in providing its customers with the best of products. With EURONICS signed on as sponsor, the company can now target its group of customers who are avid racing fans.
EURONICS is well known for its electrical appliances and gadgets which include consumer electronics, digital software and entertainment software, telecommunications equipment and multimedia gadgets. It boasts of about 1900 retail stores across the globe that, employ an estimated 12,000 individuals.