Ferrari Land theme park inside PortAventura resort to open in 2016
Investindustrial subsidiary PortAventura Entertainment S.A.U., signed a licencing agreement with Ferrari to build Ferrari Land theme park inside PortAventura resort and theme park outside Barcelona in Spain.
Ferrari Land will be spread over 75,000 square metres and will house varied attractions for Prancing Horse fans including Europe’s highest and fastest vertical accelerator. The first Ferrari-themed hotel is also to be built inside PortAventura, a five-star hotel with 250 rooms, restaurants and a driving simulator.
Andrea Perrone, CEO of Ferrari Brand, the Ferrari subsidiary company that manages the Prancing Horse’s brand-related activities, said, “After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks. We carefully sifted through the various proposals and decided to accept Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura. This new licence further underscores our brand’s presence in this area. Ferrari Land will delight the whole family and not just Formula 1 fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it.”
Sergio Feder, Executive President of PortAventura said, “After our successful experience with Gardaland (Italy’s leading amusement park with almost 3.5 million visitors a year), we developed a long-term business development plan with Investindustrial to make PortAventura one of the best family destinations in Europe. Right from the start we have always been clear about our desire to develop the resort with high-profile international brands to ensure we achieve our target of around 5 million visitors a year. Ferrari was an obvious choice for this, not merely because of what the brand itself represents but also because of its experience with the Ferrari World Park at Abu Dhabi. It is also a source of great pride to us to be able to support such a world-famous and internationally-respected brand.”
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