Fiat 500L Godzilla TVC
Warner Bros. Pictures’ and Legendary Pictures’ releases Godzilla on May 16th, 2014. Fiat North America has introduced a 30-second TVC featuring Godzilla’s rampage through a city targeting anyone driving a FIAT vehicle. Visual effects were created by Canadian Moving Picture Company (MPC), the team responsible for the film and Dallas-based ‘The Richards Group’ partnered.
“As one of the year’s most anticipated films prepares to hit movie screens, we wanted to think big like the Fiat 500L, and what’s bigger than ‘Godzilla,'” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. and Fiat Group Automobiles Head of Fiat Brand. “There’s no escaping that whether appetites run for a sporty Fiat 500C, the small but wicked Abarth or the four-door Fiat 500L, there is a FIAT for every taste.”
“We’re excited and committed to offering our audience of 100% drivers high quality content that both engages and entertains, and the FIAT brand’s ‘Godzilla’ spot does just that,” says Outcast Co-founder and CRO, Nathan Gill. “Our viewers are spending 43% more than the general population on their vehicle, making Outcast a unique platform for auto brands. We deliver the audience they want and eliminate all waste associated with reaching non-drivers.”
“Fiat Godzilla Giveaway” for fans of Fiat and “Godzilla” on facebook entails around fans getting more fans to like Fiat USA on Facebook. Promotion giveaways include movie passes and concessions in daily sweepstakes. The grand prize winner will be determined by a point system. The ultimate “Godzilla” movie experience presents 10 movie passes, $150 for concessions and Godzilla theme merchandise.
The “San Francisco Showdown” icon is to be used to help Godzilla search through a Giga Pixel landscape photograph of San Francisco in search of hidden Fiat brand vehicles and logos. Each find warrants an entry into the sweepstakes to win a 3 day trip for two to San Francisco.