Fiat Chrysler Automobiles – 2014 to 2018 five year plan briefed
Fiat Chrysler Automobiles is now the parent company for all of Fiat’s subsidiaries, have unveiled their new sign board at Auburn Hills Head Quarters and announced their five year plan yesterday. Fiat – Chrysler merger was completed in January 21, 2014 and extensive growth plan among subsidiaries (Fiat, Chrysler, Dodge, Jeep, Alfa Romeo, Maserati, Ferrari and Ram) have been on works since then. Yesterday’s all-day event brought the five year plan to light, shows potential to get in the same league as Toyota Motor Corporation, Volkswagen Group and General Motors Company.
Fiat Chrysler Group is planning to boost worldwide sales up to 7 million units by 2018, from 4.4 million last year and promote sales of Jeep globally by setting up six factories in target markets like China, Europe, and Latin America. Further, Alfa Romeo will also be brought back into the United States.
“In a flat world, you can’t be secure in your home market if you aren’t able to compete in others,” said Sergio Marchionne, FCA’s chief executive.
The overhaul plan includes launching new models and discontinuing old ones to better establish their group worldwide and to put an end to internal conflict between Dodge and Chrysler as they were targeting same audience with similar models in each.
Chrysler and Dodge will make amends by exchanging segments and discontinue products that conflict with the new treaty. In this regard, Dodge will discontinue Avenger this year, to support Chrysler as it plans to revive 300/300C models and debut the same at Los Angeles Auto Show. Further this year, Dodge will launch refreshed version of Charger & Challenger, and Challenger SRT will be launched. Dodge is also taking Viper back from SRT banner, and put its own badge. A year later, Challenger SRT and Viper will be refreshed.
Chrysler will launch Town and Country minivan in 2016, and Grand Caravan minivan will be killed by Dodge to give way for Chrysler to take over the segment. Same year, Chrysler will launch 100, a C-segment sedan, and 200 will be refreshed in 2017. A full-size crossover from Chrysler will also set foot in 2017. Finally in 2018, all-new 300/300C will be launched, along with a mid-size crossover.
Dodge/SRT on the other hand will introduce new Dart, Dart SRT and Journey in 2016. In 2017, Journey SRT will be launched and Durango will be refreshed. Then in 2018, a new B-segment sedan and hatch will be launched and new Challenger and Challenger SRT will be introduced along with new Charger and Charger SRT.
Fiat is going to launch 500X and a new ‘specialty’ car in 2015. Shockingly, Fiat has announced that it is going to make trucklets, with no additional information as to specifications or the like. Could this be the specialty product?
Maserati will kill GranCabrio and launch GranTurismo in 2104. Then each year, one launch will take place from Maserati’s side, starting with Levante SUV in 2015, Alfieri Coupe in 2016, Alfieri Cabrio in 2017 and GranTurismo in 2018.
Alfa Romeo will bring 4C and 4C Spider this year, and a new midsize vehicle will be launched next year. Then a variety of launches can be seen from ALfa Romeo, like two new compact cars, one mid-size vehicle and one ‘specialty’ vehicle between 2016 and 2018.
Jeep will launch its Renegade this year and refresh Grand Cheroke next year. In 2016, Cherokee will be renovated, a new C-segment SUV will be launched, and Compass & Patriot models will be terminated. Jeep will celebrate its 75th year anniversary the same year. In 2017, Renegade will get upgrades, and new Wrangler & new Grand Cherokee will be launched. All-new Grand Wagoneer to be rolled out in 2018.
Ram will launch ProMaster diesel and ProMaster City in 2014. Then in 2015, Ram 1500 will be renovated and next year Ram HD & Ram chassis cab will be refreshed. In 2017, new Ram 1500 will come out and the commercial light-duty truck will be refreshed. A year later, all-new Ram HD will roll out, a new commercial heavy-duty truck will start doing duty and Ram chassis cab will receive major overhaul.
Ferrari remains discrete, simply saying one vehicle will be launched each year, till 2018. They did not reveal anything about what these new Ferrari cars would be.