Fiat India plant sees gathering of 600 car owners
Fiat India’s plant at Ranjangaon near Pune in Maharashtra, saw a gathering of over 200 Fiat cars and more than 600 members of Team Fiat…
Fiat is all set to expand in Indian auto industry. They will be launching Jeep and Abarth brand by 2013. Under Jeep, Indian car buyers will get to see Wrangler and Grand Cherokee. Once launched Wrangler will compete with BMW X1 and Audi Q3 while Grand Cherokee will compete with¬†Mercedes ML250, Audi Q5, BMW X3, and¬†Volvo¬†XC60.
The Italian car maker showed their state of the art plant and car manufacturing process to the gathered crowd of Fiat car owners.¬†At the congregation, Enrico Atanasio, MD of FGAIPL, said,‚ÄĚ In our humble attempt to reward FIAT loyalists, we have made arrangements for more than 600 car owners from across India to visit our state of the art Ranjangaon facility so that they can witness firsthand the technological process and precision with which their beloved FIAT cars are manufactured. We are extremely excited today as this gives FIAT a strong opportunity for consumer connect and engagement by amalgamating these FIAT brand loyalists into the unique FIAT culture.‚ÄĚ
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FIAT India witnesses historic event at Ranjangaon
¬∑ More than 200 FIAT Cars and over 600 ‚ÄúTeam Fiat India‚ÄĚ car owners come together at Ranjangaon in Pune
¬∑ FIAT car owners from all over India witness manufacturing process and presentations of upcoming models fromFIAT-Chrysler stable
Pune, December 14, 2012: More than 600 FIAT car owners from across the country drove down to the automobile manufacturer‚Äôs Ranjangaon plant in Pune in a historic event for FIAT Group Automobiles India Private Limited. More than 200 FIAT cars from New Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Trivandrum, Surat, Mangalore, Goa, Dehradun, Raipur, Udupi, Indore and Pune assembled at the plant to visit the state of the art Ranjangaon facility.
At the congregation, Enrico Atanasio, MD of FGAIPL, said,‚ÄĚ In our humble attempt to reward FIAT loyalists, we have made arrangements for more than 600 car owners from across India to visit our state of the art Ranjangaon facility so that they can witness firsthand the technological process and precision with which their beloved FIAT cars are manufactured. We are extremely excited today as this gives FIAT a strong opportunity for consumer connect and engagement by amalgamating these FIAT brand loyalists into the unique FIAT culture.‚ÄĚ
The event reflects the loyalty, trust and respect that brand FIAT commands and the company will build on these values in order to make FIAT a key player in the Indian automobile market.
Fiat enthusiasts were hosted by the company officials and were taken to Ranjangaon for a special visit to showcase the world class manufacturing plant which included the FPT (Fiat Power Train ) division. Audio- visual presentations of FIAT‚Äôs global stable of cars and upcoming models were showcased to these enthusiasts and a short quiz was organized to reward the extremely well informed owners. At the event, the company also announced a national referral program by which ‚ÄúTeam Fiat India‚ÄĚ member‚Äôs can avail exciting benefits and rewards on FIAT products and services.
A band of musicians kept these enthusiasts entertained and a lunch was hosted by FIAT.
About Fiat Group Automobiles India Private Limited (FGAIPL)
FGAIPL is a fully owned subsidiary of Fiat Group Automobiles SpA, Italy. The company was incorporated in Mumbai, India, in March 2012 and will distribute FIAT and Jeep vehicles in the country through an independent dealer network. The company is currently selling the FIAT Linea and Punto models, which are manufactured by the Tata-Fiat joint venture. The company in India will have around 100 employees and plans to have 120 dealers by the end of 2013.
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group‚Äôs culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat‚Äôs complementary technology that dates back to its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group‚Äôs product lineup features some of the world’s most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.