Football fans go Ole, ole ole ole in a Volkswagen Golf GTI
Volkswagen of America is celebrating World Cup 2014 with football centric TVC’s. “Play by Play” features the 2015 Golf GTI and Argentinian sports commentator Andres Cantor. the maestro of goal celebrations sees him instruct son Nicolas on how to drive the Golf GTI with true football flair. ‘Ole, Ole’ TVC celebrates all football fans.
“Following the success of our dual language “Vámonos” Passat ad geared towards the Hispanic market, Volkswagen is excited to continue fostering that valued relationship” said Vinay Shahani, Vice President of Marketing, Volkswagen of America. “We are delighted to align Andres’ iconic status in the sports world with Volkswagen’s global brand heritage.”
“While the number of passionate soccer fans continues to grow in the United States, Andres Cantor has the unique ability to speak to the soccer diehards and the freshly minted fans in an impactful way that resonates with both audiences,” said Daniel Marrero, President of COD.
Volkswagen’s has teamed with ESPN talent and soccer personalities Alexi Lalas and Michael Ballack (English language) and Félix Fernández and Hristo Stoichkov (Spanish language) for a co-branded television creative to support the all-new Golf GTI launch.
Volkswagen’s football campaign will be rampant across VW social media channels by Edelman Digital. Volkswagen has teamed with Deutsch LA for “Goooooooolf Celebration Video“ banners on ESPN and Univision digital spaceThere’s also a digital integration with Xbox through “Every Street United” with footballers Thierry Henry and Edgar Davids as they uncover 8 incredibly talented and passionate street soccer players. The Onefootball Brasil app is now available for free download.