Kia’s campaign features an Optima Midsize Sedan and Sorento CUV. Kia Motors, Official Automotive Partner of 2014 FIFA World Cup Brazil is also presenting sponsor of pre-match shows on ABC and ESPN.
In “For One Month, Let’s All be Fútbol Fans,” Lima is seen driving onto a football field, what some parts of the world knows as rugby. She then kicks a futbol/football to the players training explaining in her country what is football. It’s another story that in America football is called soccer, nevertheless, the sport has become more popular in the past decade.
Kia vehicles have featured in Ricky Martin’s “Vida” recorded for One Love, One Rhythm, The 2014 FIFA World Cup Official Album having been selected in a music contest organised by FIFA and Sony Music.