Force Motors Amitabh Bachchan Force One TVC to air soon

Next in line after their successful launch of the very first sports utility vehicle (SUV) from Force Motors, is the launch of their advertising campaign TVC. The new Force One SUV will star the star of the millennium Amitabh Bachchan , who is also the Brand Ambassador for the Force One SUV. In respect to price, the Force One SUV is only marginally lower than the very successful Mahindra XUV500. Booking for the latter have been suspended because the first 10 days of sales registered 8000+ bookings.

The promotion which will be directed from Personal Vehicles Division of the company will be shot at ND Studios in Karjat, Maharashtra, while the second part will be shot at various locations in and around Rajasthan.  The advertisement campaign will be conceptualized and created by Lowe, a renowned advertising and creative agency.

TVC will be directed by Shekhar Kapur Oscar winner of international fame who has 28 years of film direction experience to his name.    Kapur and his team will work together on this advertising campaign which is likely to be aired soon.  Kapur will be assisted by Mohanlal, who will be in charge of photography, while Shyam Kaushal, Director of TVC, who has many films to his credit will oversee the campaign.