Ford Atlas Concept unveiled at 2013 Detroit Auto Show
Ford Motors have unveiled their new concept truck. Called the Atlas Concept, the vehicle entered the 2013 Detroit Auto Show with much fanfare. This concept gives the idea of what the future F150 pickup would look like.
Ford Atlas pickup will compete with the new Chevrolet Silverado and GMC Sierra. F-150 has been the best selling truck in over three decades. It was also recipient of the North American Truck/Utility of the Year award which was presented on Monday.
Ford Atlas is expected to come in with an all aluminum body, contributing to lower overall weights and better fuel economy. It is also scheduled to possess an EcoBoost engine with auto Start/Stop function that automatically shuts off the engine when stopped in traffic. Interiors will possess lightweight seating encased in leather while cabin space offers additional leg room for rear passengers.
360 degree Point of View Camera is being offered for the first time on a Ford truck. This offers a birdâ€™s eye view of the truck so as to maneuver the vehicle in tight spaces. Advanced LED headlights and tail lamps offer better illumination facilities while LED cargo Box and side mirror lighting brightly lights up the cargo box with minimal use of battery as compared to standard headlights and plug in lights. For more information, scroll down.
Ford Atlas Concept
Ford Atlas Concept Truck
Auto News Release
Ford Atlas Concept: The Future of Pickups
â€˘ Ford Atlas Concept is the future vision for pickup trucks
â€˘ Innovative design integrates capability and smart technologies to transform customer expectations of what Built Ford ToughÂ® will look like in the future
â€˘ Next-generation EcoBoostÂ® â€“ coupled with advanced engineering and design innovations â€“ creates leading fuel efficiency and increased capability
â€˘ Trailer towing and cargo hauling are made easier with innovative features designed specifically for truck owners to improve utility and confidence
DETROIT, Jan. 15, 2013 â€“ Ford today unveiled the Ford Atlas Concept to showcase the design,Â capability, fuel efficiency and smart technologies that will define future pickup trucks.Â “The Ford Atlas Concept previews the innovations that will transform what people expect fromÂ their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36Â years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
Design with purpose
The Ford Atlas Concept is inspired by decades of listening to customers at the places they workÂ and play. The result is a purpose-driven design with prominent wheel arches, a wide stance andÂ chiseled grille â€“ all to reinforce its functional Built Ford ToughÂ® image.Â “We wanted the concept to reflect how Ford trucks help customers in both their worlds â€“Â professionally and personally,” said J Mays, Ford group vice president and chief creative officer.
“Every surface and feature in the vehicle has been crafted for purpose and capability whileÂ retaining an unmistakable Built Ford Tough look.”
Designers enhanced truck functionality, while creating new advanced features (see infographicÂ here). For example, multiple tie-down points are integrated within the cargo box walls and loadÂ floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps give the truck unique functionality for a variety of jobs.
The interior is themed with structural styling cues and features the latest thinking in comfort, utility and refinement. Innovative, thin, lightweight seating in comfortable leather allows for extra legroom for rear passengers â€“ along with integrated storage for smaller items. “Floating” instrument pods and glove-friendly buttons and controls keep the interior functional and ruggedly stylish.
Leading fuel efficiency
The Ford Atlas Concept features a next-generation EcoBoostÂ® powertrain, which introducesÂ truck-enhanced Auto Start-Stop engine shutoff technology. Auto Start-Stop shuts off the engineÂ when stopped in traffic to save fuel â€“ and smartly suspends the feature when the truck knows itÂ is towing.
EcoBoost engines use gasoline direct injection and turbocharging to deliver fuel-economy gainsÂ of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger displacement engines. More than 500,000 EcoBoost engines have been sold globally, including 250,000 in the Ford F-150.
The Ford Atlas Concept goes further to save fuel through a combination of active aerodynamicÂ elements that reduce wind resistance. They include:
â€˘ Active Grille Shutters: Automatic shutters behind the grille stay open when extra engineÂ cooling is needed, such as during low-speed stop-and-go driving or while working in hotÂ weather. The shutters automatically close to improve aerodynamics when cruising onÂ the highway at steady speeds
â€˘ Active Wheel Shutters: Automatic shutters in the wheels are hidden to improve style atÂ rest and low speeds, but automatically close at highway speeds to improveÂ aerodynamics. Self-charging batteries use energy from the wheels’ motion to power theÂ shutters
â€˘ Drop-Down Front Air Dam: A drop-down front wind spoiler lowers at highway speeds toÂ improve underbody airflow. The air dam is raised at low speeds to improve groundÂ clearance â€“ helpful for off-roading
â€˘ Power Running Boards: Auto-deploying running boards help passengers enter the truckÂ at rest and tuck up against the truck when it is moving to improve aerodynamics andÂ ground clearance The combination of these fuel-saving features saves more than 2 mpg on the highway without diminishing towing or hauling capability.
Work and play smarter, not harder Ford Atlas Concept is a rolling showcase of features that improve capability, durability and productivity to meet the diverse needs of pickup truck owners. Features include:
â€˘ Dual-Purpose Tailgate Step and Cargo Cradle: The acclaimed Ford Tailgate Step goesÂ a step further by adding the ability to also act as a cargo cradle â€“ lifting and holdingÂ extra-long cargo items above the truck and freeing valuable bed space
â€˘ Trailer Backup Assist: This segment-first innovation allows drivers to back a trailer withÂ the twist of a knob. Ford research shows that backing a trailer is often the mostÂ intimidating task a truck customer can face
â€˘ Dynamic Hitch Assist: Hitching a trailer can be time consuming and difficult. DynamicÂ Hitch Assist helps precisely line up the truck’s hitch with the trailer coupling, eliminatingÂ maneuvering guesswork by showing visual cues in the truck’s center display screen
â€˘ 360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird’s-eye viewÂ of the truck to help position the vehicle in tight places or when there are obstacles nearÂ the truck â€“ such as on a busy job site or grocery store parking lot
â€˘ LED Headlamps and Taillamps: Advanced LED lighting offers better road illuminationÂ than conventional halogen or HID lights and lasts longer. LED lamps also offer nearinstantÂ response, giving valuable extra warning time for following traffic
â€˘ LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lightingÂ brightly lights the cargo box and job site after the sun goes down with minimal batteryÂ drain compared to standard headlights or plug-in lights
â€˘ Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo boxÂ can be quickly removed and set up to assist with loading wheeled items into the bed