Ford EcoSport collects six more awards in India

- Ford EcoSport sweeps Bloomberg TV-Autocar Awards 2014 with 6 awards including Car of the Year, Viewer’s Choice Car of the Year, Best Value for Money, SUV of the Year, Engine of the Year and the Technology & Innovation award
- Ford EcoSport’s captivating design, smart package and compelling value proposition has been widely appreciated by consumers and automotive experts

NEW DELHI, India, 21 December, 2013 – The dynamic urban SUV, Ford EcoSport was a showstopper at the Bloomberg TV-Autocar Awards 2014, bagging six awards including the top honour Car of the Year as well as SUV of the Year, Best Value for Money, Viewer’s Choice Award (voted for by viewers of the Autocar Show on Bloomberg TV), the Engine of the Year award for its 1.0 Litre EcoBoost engine and also the Technology & Innovation award for its Sync with Emergency Assistance.

Ford EcoSport collects six more awards in India

Now in its sixth year, these awards have rapidly grown to become the Oscars of the industry with the jury comprising of stalwarts from the Indian automotive domain.

Joginder Singh, President & Managing Director, Ford India, accepted the awards from Dr. M. Veerappa Moily, Union Minister for Petroleum & Natural Gas at the Bloomberg TV-Autocar Awards 2014, held in Mumbai last evening.

“Being chosen as Car of the Year by the esteemed jury as well as consumers truly reflects how well the Ford EcoSport has resonated with the discerning people of the country. Special accolades as Best Value for Money and the SUV of the Year reinforces EcoSport’s unique position as a right-sized urban SUV that’s bursting with compelling choices in one smart package. The awards for Technology and Innovation and our EcoBoost engine made it a ceremony to remember, demonstrating our Go Further brand promise of Quality, Green, Safe and Smart attributes in our offerings,” said Joginder Singh. “On behalf of the entire team of Ford, we are extremely grateful to the jury members and our customers for adding cheer to what’s been a terrific year for the game-changing EcoSport.”

The eminent jury of Bloomberg TV-Autocar Awards 2014 included: Hormazd Sorabjee – Editor, Autocar India; Shapur Kotwal – Deputy Editor, Autocar India; Renuka Kirpalani – Editor, The Autocar Show; Narain Karthikeyan – Racing Driver; Manvendra Singh – Automotive Historian; Kartikeya Singhee – Consultant Editor, The Autocar Show; Rishad Cooper – Two-wheeler Editor, Autocar India; C. S. Santosh – Motocross Rider.

Earlier this week, leading English daily DNA bestowed the EcoSport with two top honours – Car of the Year 2013 and Compact SUV of the Year 2013 – for its class-leading design, features and technology.

The Ford EcoSport delivers the feel and dynamics of a car wrapped in an SUV bodystyle and epitomizes Ford India’s product-led transformation. Its unique positioning, captivating design, par excellence quality, compelling value proposition; combined with distinctive smart and safety features has attracted consumers from varied demographics and those consider purchasing vehicles of other bodystyles.

The first-in-segment features offered in the Ford EcoSport, have been well received by the consumers, including two-time ‘engine of the year’ award winner- Ford 1.0L EcoBoost© engine, global award-winning SYNC© in-car connectivity technology and Emergency Assist. Besides the EcoBoost, EcoSport also offers a high-performance diesel engine which has set a new benchmark in the industry.

Since its launch, the Ford EcoSport has attracted record bookings across India and is now being exported to 10 international markets which further validates the prowess and popularity of the Chennai-built Ecosport.