Ford EcoSport crashes during media drive: Emergency Assistance to the rescue
The all new Ford EcoSport SUV features industry first feature, called Emergency Assist. This feature was put to test in Goa earlier today, when one of the EcoSport with EcoBoost 1.0L engine rolled over and crashed, as you see in the image here.
Ford India organized one of the largest media drive events for the EcoSport compact SUV, the most awaited car in India currently. The drive event spans over a period of two weeks and is in it’s last phase. During the drive event earlier today, one of the EcoSport was involved in an accident, as you can see in the image above (credit¬†Stuff India, they also mention that they were not the one driving this car).
Luckily, no one was injured, in this mishap. But, one of the features of EcoSport, Emergency Assistance, which could have not been tested in any other manner, was tested, and it worked like a charm. Thanks to this feature, the ambulance arrived on the spot with medical help within a matter of just 5 minutes.
So how did this feature came to the rescue of those who were inside this EcoSport? With the help of SYNC (another new feature of the EcoSport), you can connect your smartphone to the car, and can operate it with voice commands. You can order to play songs, make calls, take calls, and similar things.
In an event of accident, when a airbag is deployed, or emergency fuel pump is shut off, SYNC Emergency Assistance is activated. This feature will automatically call the emergency operators, using the connected smartphone and give the location of accident. This very same feature, which is offered free of cost with EcoSport, was in action today, and it came out as a hero. You can read more information on the Emergency Assistance in the media release or the image below.
Emergency¬†Assistance¬†a Segment First for India with All-New Ford EcoSport
- ¬∑¬†¬†¬†¬†¬†¬†Emergency¬†Assistance¬†can help connect vehicle occupants with¬†emergencyservices following an accident, providing vehicle location and open line communication
- ¬∑¬†¬†¬†¬†¬†¬†SYNC¬ģ¬†Emergency¬†Assistance¬†technology is already available in more than 5 million Ford vehicles globally
- ¬∑¬†¬†¬†¬†¬†¬†Ford will be the first auto manufacturer in India to offer this advanced technology feature in this category of vehicles when the all-new Ford EcoSport goes on sale in India.
GOA, India, May 7, 2013 ‚Äď¬†Ford India will be the first auto manufacturer and EcoSport will be the only vehicle in its segment to offer a potentially life-saving¬†Emergency¬†Assistance¬†system when the urban SUV goes on sale in the country.
Emergency¬†Assistance¬†is a vehicle-based, no-cost, non-subscription call-for-help system that is already available in more than 5 million Ford vehicles globally, providing owners peace of mind when travelling. The service is provided free for the ownership cycle of the vehicle.
‚ÄúWe‚Äôre so excited about being the first automaker to provide this technology where EcoSport will be uniquely positioned amidst segment¬†players,‚ÄĚ¬†said Joginder Singh, president and managing director, Ford India.
Emergency¬†Assistance¬†works by delivering a critical voice message directly to¬†emergencyoperators, indicating that a vehicle has been involved in an accident in which the airbags have been deployed or fuel pump shut off triggered and opens the line for hands-free communication.
‚ÄúFord‚Äôs¬†Emergency¬†Assistance¬†system has already proved itself as a life-saver in other parts of the world and we expect our customers here to appreciate this level of reassuring in-car connectivity,‚ÄĚ Singh said.
The introduction of¬†Emergency¬†Assistance¬†underscores Ford‚Äôs continuing resolve to democratize technology and the debut of this advanced technology feature via¬†SYNC¬ģ¬†in the all-new EcoSport is a significant step in that direction.
SYNC is Ford‚Äôs voice-activated hands-free-in-car communications and entertainment system for mobile phones and digital media players that allows the driver to make and receive calls and play music from digital devices.
‚ÄúSince 911 Assist (SYNC‚Äôs North American version of¬†Emergency¬†Assistance) was launched in 2008, we have heard many remarkable stories about how the technology made a difference for people in their time of need,‚ÄĚ said Ed Pleet, Connected Services Director, Ford Motor Company, Asia Pacific and Africa, and Europe.
‚ÄúWe are constantly working on new innovations to provide Indian customers with the latest smart features and¬†Emergency¬†Assistance¬†certainly raises the bar on in-car technology and connectivity in India,‚ÄĚ he said.
How it works
Emergency¬†Assistance¬†delivers a critical voice message directly to¬†emergency¬†operators, indicating that a vehicle has been involved in an accident in which the vehicle‚Äôs airbags have been deployed or fuel pump shut off has been triggered and opens the line for hands-free communication.
The Ford SYNC¬†Emergency¬†Assistance¬†system uses the driver‚Äôs own mobile phone via¬†Bluetooth¬ģ¬†and runs in the background once the phone is properly paired with SYNC and is within mobile phone range.
After the one-time setup, the phone connects with SYNC every time the driver enters the vehicle with his or her phone and the phone is turned on and Bluetooth is activated.
Should an accident occur in which an airbag deploys or the¬†emergency¬†fuel pump shutoff is activated, the feature uses SYNC hands-free phone capabilities to connect the driver directly with 108 – India‚Äôs¬†emergency¬†service, through the paired phone.
Before initiating the¬†emergency¬†call, the vehicle‚Äôs SYNC system will provide a 10- second window to allow the driver or passenger to decide whether to cancel the call. If not manually cancelled within the 10-second window, SYNC will place the¬†emergency¬†call.
If an accident occurs while a connected phone is being used for a normal call, the¬†Emergency¬†Assistance¬†system can end that call and dial the¬†emergency¬†services. Also, incoming phone calls will not interrupt communication between vehicle occupants and the¬†emergency operator.
Once the call is established, occupants can leave the vehicle and stay connected with the emergency¬†operator by taking the phone with them as they move away.
Should an occupant not be able to communicate with the operator, an introductory message tells the¬†emergency¬†operator that an accident has occurred and the system provides GPS location information.
‚ÄúWe‚Äôre very pleased to see a company like Ford take the initiative to launch such a critical service, which will provide Ford customers with an extra level of comfort knowing that should they be involved in an accident, that ‚Äú108¬†Emergency¬†Services‚ÄĚ will automatically be contacted, ‚Äúsaid Subodh Satyawadi, Chief Executive Officer, GVK¬†Emergency¬†Management and Research Institute, a pioneer in¬†Emergency¬†Management Services in India.
The extent to which users have to maintain SYNC¬†Emergency¬†Assistance¬†is limited to the one-time setup. There are no¬†additional costs or subscriptions associated with the service.
A prompt occurs the first time a phone is paired with the system that asks if the owner wants to set SYNC¬†Emergency¬†Assistance¬†for all paired phones. Once turned on, it remains that way unless the customer decides to turn the feature off.
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About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company‚Äôs models include the Figo, Ford Classic, Endeavour and the global Fiesta.
Ford‚Äôs operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India.¬†Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford‚Äôs businesses in India employ 11,500 hard-working, dedicated men and women.