Ford Motors have stated that India will be their new export hub from where they will be shipping their range of vehicles to over 50 countries across the globe. Ford Motors export 40% of their engines which are made in India. Ford Figo is already exported to 35 markets which are programmed to increase to 50 markets soon.
The new EcoSport SUV is earmarked for launch by early 2013. Ford will also form one of the major exports from India along with engines which the company produces from their plant in Sanand in Gujarat. The plant has a capacity to produce over 6 lakh vehicles per annum out of which 40% will be for exports. Capacity will also be augmented at the Ford India, Chennai plant.
Joginder Singh takes over as the new President and Managing Director of Ford Motors, India from December 1, 2012, Singh takes over from Michael Boneham who has been at the helm of Ford Motors in India for nearly 5 years.
Speaking on why Ford has less then 3% market share in the Indian auto industry, in spite of being operational since the last 17 years, Singh said, investments to the tune of $1 billion are set apart for Sanand plant, which will be ready to commence production by 2014. This will increase Ford’s total output to 4.4 lakh units per annum. By 2015, Ford India will launch 8 new cars, and increase number of dealership’s from present 250 to 500, added Mr Singh.