Ford EcoSport India stomples Renault Duster mojo for Q3 2013, September sales 6203
With Ford India launching EcoSport at the end of June, they certainly turned around their fortunes here. By mid July, in 17 days of launch, Ford confirmed 30,000 bookings. Of course, delivery has been an issue while Ford has been working diligently in trying to cope with demand.
Before EcoSport launch, Renault was selling 5k+ Duster units a month, but that chutzpah has been ebbing away in Q3 2013. For July, August, and September 2013, Renault Duster sales stand at 3089, 2967, and 3973 units respectively. A marginally improved September sales report can be attributed to Ford EcoSport’s waiting period, which has prompted a few buyers not to wait the wait.
Interestingly, the not so new Mahindra Scorpio too has been rattling Renault Duster’s comfort zone gnawing at their sales aggressively. For July, August, and September 2013, Mahindra Scorpio sales stood higher than Renault Duster at 3,256, 3356, and 4,345 units respectively. In September, Mahindra Scorpio crossed the 4 lakh units sales mark.