After premiering at the Paris Auto Salon, Ford showcased the new and upgraded Fiesta Sedan model at the Sao Paolo Auto Show. Fords New design language incorporates restyled grille, headlamps and a sculpted hood. The rear of the vehicle has also been redone and includes a restyled bumper, stop light with more detailing as also new registration plate enclosure. This design makes the Fiesta look longer and bigger; this will put to rest the minds of customers who were complaining about the boxy boot seen on previous versions.
The interiors of this car are trim and sleek and kept to a minimal. The car will be sold in the Brazilian car markets next year. 2013 Ford Fiesta will be powered by a 1.6 liter four cylinder flex fuel engine and boasts of traction control, Hill Assist, SYNC multimedia system as also 7 airbags for improved safety of occupants. Prices for the vehicle are not yet known and one will be able to drawn conclusions on the variants and specifications when the car is launched in Brazil next year.
Ford also unveiled the Mustang 302 Boss at the Sao Paulo Motor show. “Brazil is one of the largest markets in the world and Ford has a strong presence in this market where compact vehicles are predominant. The new Fiesta is a leader in design, safety and technology in this segment in Brazil, which is why Ford chose this show for the global debut of the sedan,” said Steven Armstrong, Ford Brazil president.
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Ford Reveals the All-New Fiesta Sedan at the São Paulo Auto Show in Brazil
SÃO PAULO, Brazil – On Monday, during a press conference of Ford Brazil at São Paulo International Auto Show, 700 journalists from Latin America and Europe met for the first time the New Fiesta Sedan. The new model is engaged to increase Ford’s design leadership in Latin America’s premium compact segment and strengthening Fiesta’s position as one of the world’s best-selling vehicles.
The 4-door sedan makes its global debut just weeks after the Fiesta hatchback models were revealed in Europe. The São Paulo Auto Show is Latin America’s largest and is expected to draw approximately 700,000 visitors between Oct. 24 and Nov. 4.
“Brazil is one of the largest markets in the world and Ford has a strong presence in this market where compact vehicles are predominant. The new Fiesta is a leader in design, safety and technology in this segment in Brazil, which is why Ford chose this show for the global debut of the sedan,” said Steven Armstrong, Ford Brazil president.
The harmonious and bold appearance of the redesigned Fiesta is accentuated with Ford’s new design language. In addition to the large front trapezoidal grille, which is a signature of the brand’s new global family, the striking front end is dominated by new sophisticated head lamps and a hood sculpted with two lateral lines. These changes give the car a more sporty, robust and modern appearance and at the same time, highlight new levels of detail and quality.
Ford’s design and ergonomics specialists also improved the interior, adding new displays, a new central console with armrest plus new trim. The gear shifter position was adjusted to offer more comfort and sportiness.
Ford added new components to the chassis and to the suspension to perfect the Fiesta’s driveability and refinement, and recalibrated the electronic power assist steering system. With this, the vehicle which is already known for being fun to drive and for its excellent performance is now more dynamic and sportier than ever.
Benchmark in premium compacts
In 2010, the Fiesta was the first car from Ford’s global small car family to be launched in Brazil. Built on a new platform, it was designed to be a benchmark in design, safety, quality, drivability and efficiency, in addition to being the most affordable in the premium compact segment.
In Brazil, it was the first vehicle in the segment to offer 7 airbags, among other items, and first to introduce popular driver-assist resources, such as traction control and Hill Launch Assist, and the SYNC multimedia system.
Every element of the new Fiesta has been developed to provide a safe, efficient and high-quality driving experience. From the stable, comfortable chassis and sophisticated electronic-assisted power steering to the economical1.6-liter, four-cylinder flex fuel engine, every system is true to the dynamic Ford DNA.
All of these attributes are improved in the redesigned model, which represents a new step in the car’s successful history and constant evolution. The Fiesta broke the mold with the launch of the first version in 1976, at a time when fuel economy was a priority for most people. It proved that despite being a small and economical, it was a beautiful, practical and advanced car.
Since then, Ford has sold more than 15 million Fiestas around the world. The new model offers an even bolder design, improved engine and transmission choices, and introduces even more exclusive technology to surprise consumers.