Ford Independence Day offers for Indian armed forces, July sales up
Ford India now has a special offer on Ford Figo and Ford Classic for armed and paramilitary forces in celebrating the spirit of independence. The special offer salutes those who have served the country (past and present) from armed and paramilitary forces to avail benefits up to Rs 75,000 on select Ford Figo variants, and up to Rs 71,000 on select Ford Classic variants.
In July, Ford India sold 15,282 vehicles(domestic wholesales and exports) to report 24% sales increase over 12,338 vehicles sold in July 2013. Exports stood at 7,690 vehicles over 4,471 vehicles in July 2013. Domestic wholesales declined slightly at 7,592 units compared to 7,867 units sold in July 2013.
Vinay Piparsania, executive director of Marketing, Sales and Service, Ford India stressed on customer sentiment revival these past few months. With the festive season approaching, Ford looks forward to increased footfalls. Ford in India has improved supplies to expedite vehicle deliveries, including EcoSport, to meet the expected rise in demand.
Through last month Ford launched its Innovate Mobility Challenge Series in 8 global locations including Mumbai, Delhi and Chennai in India to invite developers to use Ford’s Open XC program to create mobile phone apps that leverage vehicle data and real-time infrastructure information. Challenges are region specific, and winners will be determined by a panel of Ford executives and local experts.
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