Ford India sales during the month of November 2012 have been noteworthy, thanks to the recently concluded festive season. Taking domestic sales and exports into account, the company sold 10,155 cars during the month of November. Exports hit a record high in both October and November with 4,211 units exported in November while year to date exports stood at 26,053 units.
Domestic sales alone accounted for 5,944 units during November 2012 while in November 2011, Ford India sold 8,322 units. Exports stood 200% higher as compared to that witnessed in November 2011 while the company added two new export markets of Algeria and Tunisia to their existing list of 35 global markets
Ford India is concentrating on Tier 2 and Tire 3 cities in the country and has opened new dealer showrooms in Jaipur, Rewari and Sirsa during November. Boosting their reach in Pan Indian markets with enhanced fervor, Ford India plans on increasing sales and service outlets. Currently numbering 247 in 129 cities, Ford India has set targets to increase these to over 500 sales and service outlets by 2015.
Ford India launched the all new Figo at a starting price of Rs 384,999 on 15th October. December sees Joginder Singh step in as President and Managing Director of Ford Motors, India with Michael Boneham retiring after an almost 5 year tenure. Ford is keen to increase it’s market share in India from the current 3% statistics. For this, the new Sanand plant will be vital, as well as a range of launches in the next 3 years. The Ford Ecosport SUV will launch early in 2013. For buyers, the Ford Midnight Sale is back with car discounts of upto Rs 81,000 on 5th Dec 2012.
Ford India sold 10,155 cars in combined domestic wholesales and exports in November
Ford India exports hit a record high for the second consecutive month in November, with 4,211 cars shipped; year-to-date exports stand at 26,053
Growing its pan-Indian network further in Tier Two and Three cities, Ford India opened dealerships at three locations at Jaipur, Rewari and Sirsa last month
Record exports combined with steady domestic demand during the Indian festive season helped Ford India deliver sales of 10,155 domestic wholesale and export units in November.
Despite persistent market challenges on the subcontinent, domestic sales remained healthy with 5,944 vehicles sold in November this year compared to 8,322 units sold in November 2011.
Ford India exported 4,211 cars last month, an over 200 percent increase from 1,769 units exported in November last year. Exports hit an all-time high for the second consecutive month after shipments hit 3,371 units in October. Ford India also added two new export markets last month – Algeria and Tunisia – taking the number of export markets to 37.
“By delivering vehicles which are packed with smart technologies, great safety features, are incredibly fuel efficient and which offer a terrific value for money package, we continue to attract many new-to-Ford customers,” said Vinay Piparsania, executive director, Marketing, Sales and Service, Ford India. “Despite ongoing market challenges, we are very pleased to see customer sentiments improving and their confidence in the Ford brand continuing to grow.”
Boosting its pan-Indian sales and service network, the company opened three new dealerships in Jaipur, Rajasthan, Rewari and Sirsa in Haryana last month, taking the number of sales and service outlets to 247 in 129 cities. The company plans to take the number to over 500 by mid-decade.