Ford India expands sales and service touchpoints to 304, across 164 cities
NEW DELHI, India, February, 2014 – Committed to elevate the brand and ownership experience, Ford India today augmented its sales and service network across India. The newly inaugurated facilities comprise of several 3S (Sales, Service and Spares), Sales Only, Service Only, Extended Sales and Service Outlets along with Quick Lane facilities.
Ford Sales and Service footprint strengthened to reach customers across India with multi city inaugurations on a single day
New Ford Sales and Service Footprint to enhance ownership experience through smart, safe and class-leading fuel-efficient products along with reliable after-sales initiatives like the newly introduced Happy Pocket Service
Ford India enhanced sales and service quality with the launch of additional two new Quick Lane Services in Nashik and Kochi
“One of our key priorities is to make the Ford brand even more accessible to new customers across India. With a growing footprint of 304 sales and service facilities in 164 cities, we are making it convenient for customers to experience and enjoy our great brand,” said Nigel Harris, president, Ford India.
The facilities are built to new Brand@Retail guidelines to deliver a truly world class, and positive purchase experience, especially for several first time buyers across tier 2-4 markets.
Ford India in its commitment to take the brand closer to its customers and offer greater convenience inaugurated several new outlets including facilities in Faridabad, Noida, Sriganaganagar and Jhansi in the Northern region; Shillong and Dimapur in the East; Hosur, Kochi in the South; and Sanand, Raipur, Nashik, Chandrapur and Panvel in the Western region to name a few.
Besides the network expansion, Ford’s superior engineering of long-lasting schedule maintenance parts compared to competitors will help in enhancing ownership experience.
With the launch of ‘Happy Pocket Service’, Ford is redefining ownership experience and offers extremely competitive and highly transparent ‘fixed’ pricing on scheduled service costs starting at Rs. 2,199. Performed with genuine Ford parts, tools and equipment by Ford-trained technician across state of the art service network, Ford ‘Happy Pocket Service’ is among the price leaders for scheduled service and will offer Ford owners incredible value for money and peace of mind.
Demonstrating its commitment to go further in efforts for greater customer convenience, Ford India inaugurated two new Quick Lane Service centres in Nashik and Kochi enhancing its sales and service quality. With a strong customer focus aimed at improving customer service experience, Quick Lane considerably reduces the waiting period during service requirements. Featuring extended operating hours on workdays and Saturdays it provides a faster turnaround time, increasing customer convenience and satisfaction.
Ford continues to offer several customer focused initiatives such as parts at sub assembly levels for repairs, pan-India Roadside Assistance, 90 minute-Quick Service Bays, Mobile Service Vans, Vehicle report card and Quick Lane.
“By opening new dealerships and service facilities to offering affordable spares and innovative after-sales service initiatives like Happy Pocket service, we are committed to go further in enhancing the ownership experience and offer peace of mind and convenience to our customers in the region,” concluded Nigel Harris.