Ford India Festive Funday discounts and impending launches

Vinay Piparsania who has been appointed as the new executive director, marketing, sales and service assumed position from the 1st of September, 2012 and is based out of Gurgaon. Armed with an a degree in mechanical engineering from IIT-Delhi and an MBA from Tulane University in the USA, he will be tasked with keeping sales numbers up, as well as getting the most out of Ford India’s proposed launches.

The appointment of Vinay Piparsania comes at a time when Ford is still to launch a number of pre-determined vehicles across segments, and improve its customer base in India. Having extensive marketing experience when it comes to the Asia- Pacific region and this will enable him to ensure that Ford stays ahead of its competitors. He has a history with Ford in since 1996 when he was appointed as general manger sales. During his tenure he play a key role in establishing a dealer network, he was also instrumental when it came to managing Fords image through launches of Endeavour, Classic Sxi and Fusion.

He has worked in the capacity of Vice president Marketing Sales and also as Director, Planning, distribution and fleet. Through his work he has managed to cultivate a superior customer base which has helped Ford to achieve budgeted sales targets as also launch objectives. The latest offering from Ford India in terms of sprucing sales is the Festive Funday offer discounts for vehicles buyers in Maharashtra on the occasion of Ganesh Chaturthi.