Ford India Instagram channel at the onset of 2014 Auto Expo

Going further in its endeavor to continuously engage with consumers through social media platforms, Ford India has launched its official Instagram channel.

This step comes just ahead of the upcoming 12th Auto Expo where Ford India will unveil a ‘new global concept’ based on the company’s global design philosophy, while serving the specific needs of consumers in India.

Ford_India_InstagramInstagram users can follow Ford India and look for exclusive Auto Expo photos with the #FordAE2014 hashtag.

Ford India is currently organizing a week-long photo-contest integrating its Facebook, Twitter and Instagram channels. The contest will have a unique theme for each day,based on which fans can submit their pictures and stand a chance to win free business hour passes to the Auto Expo 2014.

While new to Instagram, Ford India has been engaging with consumers through innovative campaigns on its social media channels. The brand currently has more than 1 million Facebook fans, as well as thriving presence on Twitter.