Ford India planning new small car: Midnight Surprise is back

Car manufacturers Ford Motor Company, India have revealed on Tuesday that a small car is in the making. This is a part of the company plan to bring in a total of 8 new models into India by 2015 which will also include a larger SUV, than EcoSport.

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The company which as on date only sells its Figo model, in both petrol and diesel variants, in the volume driven small car segment, is eager to introduce a small car to cater to the mass segment though the company has declined to give any details of timeline for the new model to make its presence felt or at what stage of development it was in, reveals ET.

Ford India is also keep to ramp up capacities of its compact SUV EcoSport so as to ensure timely deliveries and cut short waiting periods. New bookings of the Ford EcoSport are currently on hold as the company is keen to complete pending orders.

In the meantime, Ford India has launched a year end initiative called Midnight Surprise. On December 5, 2013, i.e. today, Ford dealerships will be open from 8 am to midnight, guaranteeing offers and gifts for each booking received for the Figo, Classic, Fiesta and Endeavor. These gifts will be in the form of LED TV sets, washing machines, refrigerators and microwaves. Visitors to the company dealerships will be able to test drive their preferred model and book a car besides receiving assured gifts as part of the Midnight Surprise campaign.