Ford India pushes forward Midnight Sale from December to May: Story open this weekend from 8 AM to midnight
Slow sales and have boosted Ford India to bring forward their Christmas time annual Midnight Sales events to May. This exciting proposition is the companyâ€™s…
Car sales were slow in India with the month of April being the slowest in the past 10 months. High fuel prices, fluctuating interest rates and recent increases in excise duties which has pushed prices of vehicles even higher has resulted in buyers shying away from auto showrooms.
This is one novel way to get these customers back into showrooms by keeping it open till midnight where going by past records, Midnight Sales saw dealers sell over 15 days stock in just 2 days. In the past some dealers have even managed to double or quadruple their normal sales through these Midnight Sales and there is no reason why this cannot happen again.