Ford launches Quick Lane in India: No Appointment, quality and transparent car service experience
After sales servicing of vehicles is the top priority which buyers seek when purchasing cars. To cater to this segment and offer customers quick, easy…
This new Quick Lane service center promises immediate routine vehicle maintenance and light repairs which will include oil and filter changes, brake and tyre alignments, suspension overhaul and other minor tune-ups and servicing while you wait. This new Quick Lane service centre is situated on a 10,000 sq ft area and can cater to about 35 cars per day. Well equipped with necessary infrastructure, Quick Lane service centre is open from Monday through Saturday and maintains extended operating hours.
Those customers availing of services of this Quick Lane service center will be able to interact directly with service advisers on the shop floor regarding services required. They can then wait in an air conditioned reception area where Wi-Fi is provided to busy executives who can work while they wait and at the same time be confident that their vehicle is in capable hands of Ford trained engineers. Ford India hopes to launch eight new products in India by mid decade and hence is concentrating on increasing customer confidences by offering timely, efficient and dependable services to their customers.
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Auto News Release
Ford Brings First Ever “Quick Lane” Service to India; Debuts with Metro Ford, Bangalore
Ford’s new ‘Quick Lane’ service will provide complete ease of mind and ensure that customers receive trusted, quality and a transparent service experience each and every time
Introducing ‘No Appointment Necessary’ and ‘While you Wait’ service, Quick Lane provides a fast, convenient and customer-friendly channel for routine car maintenance and light-repair needs
Featuring extended operating hours on workdays and Saturdays it will provide higher customer speed, convenience, satisfaction and support new vehicle sales
BANGALORE, India, 29 October, 2012: Taking its commitment to provide a world-class service experience to its customers, Ford India today launched its first Quick Lane service centre in India at Metro Ford in Yeshwantpur, Bangalore. With the launch of India’s first Quick Lane service, Ford India will have 11 sales and service centres in Bangalore.
Featuring many customer-friendly benefits like extended operating hours during weekdays and Saturdays, Quick Lane is designed to enhance the service experience for Ford customers who are short on time.
Ushering in ‘No Appointment Necessary’ and ‘While you Wait’ Service, the Metro Ford Quick Lane service centre in Bangalore is equipped to take care of customers’ routine vehicle maintenance and light-repair needs quickly — including oil and filter changes, brake systems, tires, suspension systems, exhaust systems, tune-ups and alignments. Equipped with state of the art infrastructure, the 10,000 sq. ft service centre can service 35 cars per day.
“We have now introduced the option of speedy, no-appointment necessary service during hours that fit the busy schedules of our customers,” said John Cooper, executive director, customer service operations, Ford Asia Pacific and Africa.
Customers who visit a Quick Lane facility will be in for a different experience. They are encouraged to interact directly with service advisors on the shop floor as well. They can also relax in an air-conditioned reception area that has Wi-fi access to provide convenience and comfort during the service.
“At Quick Lane centers, customers will have the confidence of knowing their vehicles are being serviced by Ford-trained technicians using quality parts,” he further added.
To facilitate greater customer convenience and reach, Ford India is constantly expanding its nationwide dealership network and continues to enhance its world-class after-sales offerings. With a focus of growing closer to its customers across India, Ford India has today more than 241 sales and service outlets across 127 cities and plans to grow it to over 500 by mid-decade.
“Ford with a commitment of going further to enrich the lives of customers across India. We’re taking customer service to the next level, and the new Quick Lane service center is part of our ongoing efforts to enhance the customer service experience with trust, speed and transparency,” said PK Umashankar, vice president, customer service operations, Ford India.
The Quick Lane initiative serves to expand this network by offering quick, efficient and effective service solutions. While the main Ford Service centres will serve as place to go for all types of services especially major requirements, Quick Lane will cater to offering quick and efficient services, such as minor repairs.
“With a promise of bringing eight new products to India by mid-decade, we are focused on augmenting the customer experience with our world-class service initiatives. Quick Lane service offers our customers another choice of convenient, high-quality service at the dealership,” he added.
About Quick lane
Quick Lane® provides all the services your car needs most. All the services are performed by factory-trained experts and on the customer’s schedule. Customers will never need an appointment and will get service while they wait, even on evenings and weekends.
About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Ford Classic, Endeavour and the All-New global Fiesta.
Ford’s operations in the country also include Global Business Services, comprised of Ford Business Services Center and Ford Technology Services India. Located in Chennai, New Delhi and Coimbatore, these units support Ford globally in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. Ford’s businesses in India employ 10,000 hard-working, dedicated men and women.