Ford Redefines Ownership Experience with the Launch of ‘Happy Pocket Service’
NEW DELHI, India, 7 February 2014 – Ever imagined knowing the cost of regular schedule service of your car even before sending it to the dealership? Look no further! With the launch of ‘Happy Pocket Service’, Ford is set to redefine ownership experience and offer extremely competitive and highly transparent ‘fixed’ pricing on scheduled service costs starting Rs. 2,199.
In first of its kind initiative, Ford will offer comprehensive scheduled service at a transparent and competitive price with ‘Happy Pocket Service’
Nation-wide initiative reiterates Ford’s intensive and continuous focus on enhancing Cost of Ownership to elevate the consumer brand experience
Happy Pocket Service will be offered through the company’s fast-expanding dealership network, which reaches 274 outlets in 146 cities across India
Performed with genuine Ford parts, tools and equipment by Ford-trained technician across state of the art service network, Ford ‘Happy Pocket Service’ will be among the price leaders for scheduled service and will give Ford owners incredible value for money and peace of mind.
The service will be offered through the company’s fast-expanding dealership network, which reaches 274 outlets in 146 cities across India.
“Enhancing the ownership experience is an intensive and continuous process and a strategic imperative for Ford India. With the launch of Happy Pocket Service, Ford has done something that nobody has attempted before i.e. commitment to price transparency, value and quality,” said PK Umashankar, vice president, Customer Service Operations, Ford India. “Happy Pocket Service offers incredible value for money and peace of mind to our customers and will help us take service innovations to the next level.”
Staying competitive in comparison to other OEMs and Multi-brand workshops, the Happy Pocket Service will include a vehicle report card check including replacement of the oil filter, sump gasket, use of high grade semi synthetic engine oil and Ford genuine parts along with labour charges and car wash.
“Ford’s Cost of Ownership vision is three-pronged and focuses on enhancing the ownership experience via use of efficient technology and parts design, service innovations and network expansion. Our superior engineering of long-lasting schedule maintenance parts compared to competitors is what helped us deliver price transparency through Happy Pocket Service.” added Umashankar.
Ford in India has been focusing on bringing products and services that make value sense and take a quantum leap towards reducing cost of ownership.
Presently, Ford offers several customer focused initiatives like Pan-India Roadside Assistance, 90 minute-Quick Service Bays, Mobile Service Vans, Vehicle report card, Quick Lane centre in addition to the newest addition of Happy Pocket Service. One of the pioneering initiatives from Ford to reduce the cost of ownership includes the Child Parts which allows replacement of a single component than full assembly.
With a focus of growing closer to our customers across India with industry first offerings, Ford India plans to grow its sales and service network to over 500 by mid-decade.
About Ford in India
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company’s models include the Figo, Fiesta, Classic, Endeavour, and the most recently launched EcoSport.
Ford’s operations in the country also include Global Business Services with offices in Chennai, Coimbatore and Gurgaon that provides support to nearly every Ford location around the world in the areas of IT, Engineering, Finance and Accounting, Automotive Financing, Marketing Sales and Service, Analytics, and Purchasing. Ford’s businesses in India employ 11,500 hard-working, dedicated men and women.