Ford SAMVAD Bridging the Gap at India’s Jaipur Literature Festival
At the ongoing Jaipur Literature Festival 2014, Ford India announced their‘Happy Schools’ program roadmap which aims to democratize access to holistic education.
As exclusive sponsor of SAMVAD, Ford India’s vision was announced during a special session ‘Bridging the Gap’ that saw contemporary dancer Astad Deboo in attendance.
“Through our support of a dedicated venue for children at the Jaipur Literature Festival, we hope to inspire, educate and empower children to realize their potential. Education and literacy are the foundations for future success and we are thrilled to be working with such a renowned event,” said Vinay Piparsania, executive director, Marketing, Sales and Service at Ford India.
Ford will partner with NGOs working in the field of education. Initially a pilot model will be created and implemented in select Govt. primary schools in close proximity to Ford’s areas of operations — Tamil Nadu, Gujarat and Haryana.
“Henry Ford once said that the business that makes nothing but money is a poor business. We at Ford abide by this philosophy. Ford’s participation at Jaipur Literature Festival is a manifestation of Henry Ford’s philosophy and is our attempt to work towards a Better World while designing Great Products backed by a Strong Business,” Vinay Piparsania added.
Ford’s community outreach initiatives are a reflection of the company’s ‘Go Further’ journey in India with development through volunteer-led engagement and involvement programs. At teh moment there’s plenter of Twitter activity for hashtags #FordSamvad and #JLF.