Roland Berger’s ‘Autonomous driving’ study projects sale of components like cameras, sensors and communication systems to add 30-40 billion dollars to the size of the global market. Revenues of 10-20 billion dollars could be generated from sale of advanced software and related services.
While gradual in nature at the onset, after 2030 automatic driving will bring a real revolution to the auto industry says Wolfgang Bernhart and Marc Winterhoff, Senior Partners at Roland Berger Strategy Consultants. Distance sensors, parking assistance or cruise control systems are already on offer as standard features in the premium segment. The first of highly automated vehicles are expected to be driving on the highway by 2020, in the city by 2025, and go mainstream by 2030.
While necessary components are manufactured by suppliers/OEMs, developing new software solutions for completely self-driving vehicles entails complex algorithms, and sees OEMs and suppliers enter new territory. Decisions will be made regarding software development by OEMs/suppliers themselves or through cooperation, or acquired from skilled tech giants. Automotive companies stand to maintain their share of the global mobility profit pool by staying in the driver’s seat. Investments and expertise will be a focus are in development. The future also suggests mobility on demand based on self-driving systems.