GAZelle recognized as most valuable automotive brand in Russia
GAZelle was declared as the strongest Russian automotive brand as per a recent survey carried out by Intrabrand, a global brand consulting agency. As per the survey, the Russian auto brand scored a No. 12 position in general rating which was 17 points higher than that seen in 2008 when it was at No.29.
Results were based on financial indicators of the brand, role of the brand in decision making where purchases were concerned and on power of the brand where capability of influencing is concerned.
Among market leaders in the LCV segment, GAZelle launched a new generation LCV GAZelle NEXT in April this year. This model caters to the emerging needs of a new segment of buyers as it displays enhanced features where latest of technologies, comforts and reliability are concerned, while having a price advantage of 25-50% as compared to its European competitors.