General Motors once again reviews Facebook advertising and impact on buyers preferences
After parting ways in May 2012, General Motors and Facebook are once again in talks to rekindle their advertising relationship which took a beating due…
Facebook has offered to provide data showing the effectiveness of the website’s paid ads which are the same information that the site offers to other advertisers but they did not offer any concessions. Both Facebook and General Motors are yet to comment on this though Wall Street Journal has reported this bit of information.
General Motors had announced in May 2012 that they would be dropping paid ads from the website as they had little impact on buyer’s preferences. GM spent close to $10 million on Facebook during the past year but had their doubts on whether advertising on Facebook had more impact than more traditional forms of advertising. General Motors however continued with their Facebook page but paid no fees for marketing of their products. Reports however state that GM will only return to Facebook if the latter can provide better data about its impact.