China is emerging as the new luxury market hub with increased demand being witnessed by General Motors in the country during the month of November 2012. The company which is present in China through its 12 joint ventures, two wholly owned foreign enterprises and over 35,000 employees, has seen sales increase during the current year. GM has sold more than 2.5 million units in the country during the period January to November 2012, thus making it a market leader in the country.
General Motors recorded their second highest monthly sales in November 2012 with domestic sales reaching 260,018 units in November resulting in an increase of 9.7% over November 2011. Sales during the period January to November 2012 touched 2,593,642 units as compared to 2,547,171 units in 2011.
Sales of GM and joint ventures saw an increase of 10.4% during the period January to November 2012 while Shanghai domestic sales increased 8.7% to touch 1,220,887 units during the period and SAIC-GM-Wuling sales increased 12.5% reaching a total of 1,318,473 units.
Similar success stories were narrated by Shanghai GM which sold 136,444 vehicles in China in November with demand increasing 20.6% YoY. Chevrolet sales in China during November 2012 were also encouraging with demand increasing 15.3% while Cadillac sold 3,260 units in China during the month, resulting in an increase of 8.4%. For more information, scroll down.
GM Sets Annual Sales Record in China
Second-highest monthly demand ever in November as annual sales near 2.6 million
SHANGHAI – With a month of sales remaining, General Motors and its joint ventures set an annual sales record in China. With domestic sales of 260,018 vehicles in November, GM’s sales in 2012 reached 2,593,642 units in the first 11 months compared with 2,547,171 vehicles sold in China for all of 2011.
Last month’s sales were the highest ever for November and the second-highest for any month in GM’s largest market, rising 9.7 percent from November 2011.
During the first 11 months of 2012, sales by GM and its joint ventures increased 10.4 percent year on year. Shanghai GM’s domestic sales grew 8.7 percent to 1,220,887 units. SAIC-GM-Wuling’s domestic sales grew 12.5 percent to 1,318,473 units. FAW-GM’s domestic sales decreased 1.0 percent to 50,345 units.
Shanghai GM sold an all-time monthly record 136,444 vehicles in China last month, as demand for its products increased 20.6 percent year over year. SAIC-GM-Wuling’s domestic sales were down 0.5 percent on an annual basis to 118,536 units. FAW-GM’s sales in China rose 4.2 percent from the same month last year to 4,837 units.
Buick once again led the way for Shanghai GM, as sales increased 17.4 percent year on year to a November record 70,172 units. Demand for the original Excelle family totaled 23,381 units. It was followed by the Excelle XT and GT, which sold 17,716 units – an increase of 16.1 percent from November 2011 and the models’ second-highest sales for any month. Setting a monthly record was the Regal, which sold 9,204 units – an increase of 12.4 percent on an annual basis. The Encore SUV got off to a strong start, with 6,025 units sold in its first month on the market.
Chevrolet also set a November sales record in China. Demand was up 15.3 percent on an annual basis to 63,012 units. It continued to be driven by the Sail family, which had sales of 22,394 units, a 10.6 percent increase year on year, and the Cruze, which had increased sales of 1.6 percent from November 2011 to 22,216 units. Malibu sales totaled 7,697 units in the midsize sedan’s first November being offered in China.
Cadillac set an all-time monthly sales record in China of 3,260 units, an increase of 8.4 percent on an annual basis. Leading the way in November were the SRX, with sales of 2,082 units, and the SLS, which had record monthly sales of 1,029 units.
Wuling sales in China dropped 0.5 percent year on year to 108,304 units in November. It continued to be led by the Sunshine, which had sales of 40,420 units.
Baojun’s November sales jumped 70.0 percent on an annual basis to 10,232 units, the brand’s second-highest monthly total ever. Its most popular model was the 630, which had sales of 6,429 units – an increase of 6.8 percent from last November.
General Motors traces its roots back to 1908. GM has 12 joint ventures, two wholly owned foreign enterprises and more than 35,000 employees in China. GM and its joint ventures offer the broadest lineup of vehicles and brands among automakers in China. Passenger cars and commercial vehicles are sold under the Baojun, Buick, Cadillac, Chevrolet, Jiefang, Opel and Wuling brands. In 2011, GM sold more than 2.5 million vehicles in China. It has been a sales leader among global automakers in the market for several years. More information on General Motors in China can be found at GM Media Online.