GM India’s Amber platform will produce 3 new cars?
American automaker, General Motors, has failed to see any positive responses where India is concerned. The company‚Äôs Sail (hatch & sedan) and Enjoy did not receive expected response¬†resulting in piling stocks and increasing losses.¬†However, plans are brewing in the GM quarters with an all new platform, codenamed Amber, as on date.
The new General Motors platform being developed under the name of Amber is set to see the automaker offer various body styles which will include hatchback, compact sedan and a new SUV. The new Amber platform is scheduled for India along with¬†emerging markets of Brazil, Thailand, Russia and Mexico besides other markets.
Amber is currently being designed in Europe and engineered in Brazil with a potential of 1 to 1.2 million units sales annually, with India expected to see sales of 1.5 lakh units per annum. However, though excitement on the new Amber project is escalating, the platform is only expected to hit India by first half of 2018 till which time GM will have to contend with falling volumes and increased losses in the country.
From a market share of 4.18% in FY12 and company sales at a high of 1.10 lakh units, FY14 saw sales come down to 80,000 units and market share to just 3%. This was even though the Sail hatchback and sedan and Enjoy MPV were added to the company lineup. As on 31st March 2014, GM India losses were to the tune of INR 2,740.48 crores with recalls of Tavera adding to these losses.
Source Economic Times