Output capacity at General Motors India has increased to 2.7 lakhs units per annum. GM India VP, Communications, P Balendra, said that their Talegaon plant capacity is now increased to 1,60,000 units from an earlier 1,40,000 lakh units per annum, while their Halol plant now has the capacity to produce 110,000 units, compared to 85,000 units previously.
It is this combined effort which will ensure that General Motors reaches their targets of increasing their sales in India by upto 50% in 2013. Besides concentrating on expansion of capacities, the company is also set to bring new cars in India. They have already launched Sail UVA hatch, and Sail sedan. They now look forward to the launch of a new eight seater multi utility vehicle called ‘Enjoy’. All three of these cars will compete with the likes of Maruti Seift hatch, Dzire sedan and Ertiga MPV. Enjoy is scheduled to be launched in a span of two months from now.
GM India is aware of the otherwise slow moving auto industry in the country and expects sales to see a revival only by the second quarter when interest rates are expected to reduce. Last year, Chevrolet India, subsidiary of GM India, sold 92,000 units in the country.