GM reveals Chevrolet Camaro in pink to support Breast Cancer
Riding by the success of a similar venture undertaken last year, when Chevrolet and General Motors released a Pink Chevy Camaro Pace Car to support…
At Atlanta Motor Speedway every lap run under the caution flag will receive a $200 contribution by Chevrolet to American Cancer Society which is working toward fighting of Breast Cancer. A similar venture undertaken in 2011 received $12,800 when 64 such laps were run.
October is National Breast Cancer Awareness Month and to get ready for this, Chevrolet has undertaken this drive in September itself. Besides this, Chevrolet will also be announcing brand, dealer and employee activities in support of American Breast Cancer Society.
Read the news release below for more information.
Auto News Release
Chevrolet Racing Revs Up Breast Cancer Fight
Brand to donate $200 per caution lap during AdvoCare 500 paced by pink Camaro SS
DETROIT – Chevrolet Racing will renew the brand’s fight against breast cancer this weekend at Atlanta Motor Speedway where every lap run under the caution flag will lead to a $200 contribution by Chevrolet to the American Cancer Society’s Making Strides Against Breast Cancer initiative.
“For our 100th birthday in 2011, Chevrolet began its support of the American Cancer Society, and the generous response from our dealers, employees and customers told us we needed to help the Society fight for more birthdays,” said Don Johnson, vice president of Chevrolet Sales and Service. “At Chevy, we believe everyday heroes can accomplish extraordinary things, and it is in this spirit that we work to achieve a world without breast cancer.”
On Friday, 30 breast cancer survivors and their guests will spend the day at Atlanta Motor Speedway and participate in Chevrolet Camaro SS pace car rides around the historic track with Team Chevy NASCAR Sprint Cup Series driver Jamie McMurray and four-time NASCAR Camping World Truck Series Champion Ron Hornaday Jr. NASCAR Nationwide Series driver Danica Patrick also will visit with survivors for photos and autographs.
On Sunday, Chevy will donate $200 for every caution lap run during the NASCAR Sprint Cup Series AdvoCare 500, paced by the pink Camaro SS featuring the Making Strides Against Breast Cancer logo. In 2011, 64 caution laps at Atlanta generated $12,800 for the American Cancer Society.
October is National Breast Cancer Awareness Month. In September, Chevrolet will announce additional brand, dealer, employee and consumer activities in support of the American Cancer Society and Making Strikes Against Breast Cancer.
“Last year, contributions of more than $900,000 supported the American Cancer Society’s mission to save lives by helping people stay well and get well, by finding cures and by fighting back against this disease,” said Roshini George, national vice president of health promotions for the American Cancer Society. “As we approach National Breast Cancer Awareness month in October, we want thank the Chevrolet family for its support and remind everyone to take the steps that make a difference in our fight against breast cancer.”