Over 50 specially selected riders from across Europe, Middle East and North Africa will ride legs of the tour and share their stories online. Riders include social media fans, celebrities, journalists and influential touring riders. Since Project RUSHMORE came into being in August 2013, Harley-Davidson’s customer driven efforts go from strength to strength.
Harley-Davidson has partnered with creative production collaboration KngLAD and itdrewitself to document the tour and film every step of the tour. Fans will be able to tune in to real-time updates, photos and videos from the tour via social media and the Discover More website.
Discover More finale will see the Street Glide arrive at European Bike Week, Austria on 6th September 2014. The motorcycle will be joined by touring riders while out on the road and goes on display at exhibitions in Europe towards 2014 end. Fans can join the conversation on social media using #DiscoverMore2014
Matthew Knott, Harley-Davidson EMEA Communications Manager, commented, “We are very excited to be launching Discover More, which will be the biggest single touring ride ever hosted by Harley-Davidson across Europe, Middle East and Africa. Following the launch of Project RUSHMORE in August last year, Discover More will showcase the incredible adventures and discoveries that can be made while riding a Harley-Davidson touring motorcycle.”