Most US women bought Harley-Davidson bikes in 2013
About 12% of US motorcycle owners now are women. That’s an increase of about 30% over the last decade as per an estimate by Motorcycle Industry Council. Harley-Davidson is the top-selling motorcycle brand among women in the US having sold more new on-road motorcycles to women in here than all other brands combined in 2013.
“Thousands of women have found that riding a Harley-Davidson motorcycle is a powerful way to tap into their strength, independence and confidence and take it to a whole new level,” said Claudia Garber, Director of Market Outreach for Harley-Davidson. “Research shows the positive impact riding has on women, so we invite all those who dream of the open road to get started on the journey.”
Harley-Davidson Female Riders Survey conducted by Kelton was scheduled from May 20 to May 28, 2013 among 1,013 adult American women who ride motorcycles sometimes or regularly and 1,016 adult American women who never ride motorcycles through an email invitation and an online survey. The month of May is celebrated as ‘Women Riders Month’.
As per a Harley-Davidson Women Riders Survey:
In work: More riders than non-riders (40% vs. 18%) feel extremely satisfied with their careers.
In the mirror: More than twice as many riders as non-riders (32% vs. 15%) agree that they feel beautiful daily.
In relationships: Women who ride are more content with communication with their significant other (60 percent of riders vs. 38 percent of non-riders) and physical intimacy (51 percent of riders vs. 35 percent of non-riders).
In spirit: More riders than non-riders (75% vs. 64%) usually feel content instead of worried, and almost a quarter (23%) of riders report that they rarely or never feel anxious.
The all-new Harley-Davidson Riding Academy is hosted by Harley-Davidson dealerships ensure students learn on the new Harley-Davidson Street 500 motorcycle. Harley’s Garage Party events are designed with women in mind and are an ideal introduction for non-riders who have little or no knowledge of motorcycles. Basics revolving around motorcycle controls, bike fitment and gear and apparel can be learnt. Jumpstart demo stationary test ride experience is helpful for those with no riding experience as one can start a Harley engine and learn how to shift through the gears.