Hero MotCorp targets Youth with Alia Bhatt as Brand Ambassador
World’s No.1 two wheeler company, Hero MotoCorp continues with its youthful appeal to its extensive lineup of scooters and motorcycles by signing on Alia Bhatt as their brand ambassador. Alia Bhatt now joins superstar Ranbir Kapoor who also promotes the company’s products in the Hero Maestro campaign with the tag line – Such a Boy Thing.
Hero MotoCorp protects its No. 1 position aggressively and efficiently, well ahead of rivals like Honda and Bajaj. The leading two wheeler maker has signed on Alia Bhatt, 21, as their brand ambassador to project their models for their youthful stance for both the young and young at heart.
Alai Bhatt made her debut in Karan Johar’s Student of the Year and has also been part of another two box office hits – Two States and Highway. She will next be seen in Humpty Sharma Ki Dulhania set to release on 27th June. Alia Bhatt has been signed on for corporate brand and will add fresh zeal to the company products beginning with a new campaign for Hero Pleasure in Manali, specially targeting the female audience.
Besides these leading two Bollywood personalities, Hero MotoCorp will continue their association with Priyanka Chopra who recently endorsed Hero Pleasure. The company is noted for its strong preference to Bollywood stars and sports personalities.
Hero MotoCorp has featured several advertisement campaigns in the past showcasing celebrities such as A R Rehman, Hrithik Roshan, Virender Sehwag, Gautam Gambhir, Ishant Sharma, Suresh Raina and Rajyavardhan Singh Rathore. The company also pays allegiance to games such as hockey, golf and soccer and is a key partner to FIH while they promote golf as title sponsors to men’s and woman’s Indian Open.